Monday, August 10, 2026

Serena Williams Continues To Drop Comeback Hints

  • As of June 2022, Williams’ estimated net worth was $260 million.
  • The 23-time Grand Slam winner has also invested in over 60 startups through her VC fund Serena Ventures.
serena_williams_gestures_to_crowd
Robert Deutsch-USA TODAY Sports

Serena Williams may be following in the footsteps of Tom Brady as the latest athlete to return to their respective sport after mulling retirement. 

“I’ve just been saying that I think Tom Brady started a really cool trend,” Williams told “Good Morning America” in September when asked about a possible return to the tennis court. 

Ahead of the U.S. Open, the 23-time Grand Slam winner told Vogue that she was “evolving away from tennis,” but last week declared she was “not retired” at a TechCrunch conference. 

Williams — who Forbes ranked as the third-highest-paid tennis player this year with $35.1 million in earnings — said that her chances of returning to the sport are “very high.”

  • As of June 2022, Williams’ estimated net worth was $260 million.
  • She has pocketed $94 million in prize money since going pro in 1995.
  • Williams has also invested in over 60 startups through her VC fund Serena Ventures

What was believed to be Williams’ last dance at the U.S. Open in September saw record-breaking viewership as millions tuned in to see one of the greatest athletes in history compete for perhaps the final time. 

Williams’ third-round loss to Ajla Tomljanovic averaged 4.6 million viewers — the most-watched tennis telecast in ESPN’s history. The results were an 18% uptick from ESPN’s previous record of 3.9 million in 2012 for the men’s final. 

Business Empire

Williams has invested in fitness-related companies, including Tonal. She is also a part-owner of the NFL’s Miami Dolphins and the NWSL’s Angel City FC.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sinner Joins Alcaraz in Withdrawing From Cincinnati, Clouding US Open

Carlos Alcaraz previously withdrew from Cincinnati with a wrist injury.

The Rams Juggernaut Is More Than ‘F Them Picks’

How a Super Bowl favorite was built in L.A.

Money Suddenly Floods NFL’s Running Back Market

The long-overlooked position gets a big jolt of new energy. 
Fanduel logo appears in this illustration taken April 22, 2026.

Gambling Industry Gears Up for ‘Arms Race’ This NFL Season

“Competition is fierce,” BetMGM CEO Adam Greenblatt said.
podcast thumbnail mobile
Front Office Sports Today

8/10/26 – WNBA’s Weekend of Controversy, Senate Punts on College Sports Bill, Kyle Shanahan’s Autopilot Confession

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.

How the Chicago Sky Found the League’s Biggest Revelation

Sydney Taylor went undrafted in 2024 and played two years in Europe.
Eastlake’s Julian Williams (3) runs the ball during a District 1-6A high school football game against Pebble Hills on Friday, Oct. 31, 2025, at SAC 1 in El Paso, Texas.
August 6, 2026

Texas Heat Rules Reshape High School Football Practices

Smaller programs may lack the facilities and trainers to adapt.
August 7, 2026

Clippers, Leonard Had Sponsorship Deal With Daktronics: Report

Daktronics installed the Intuit Dome’s halo board.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Dec 28, 2017; Portland, OR, USA; Portland Trail Blazers guard CJ McCollum (3) dribbles the ball past Philadelphia 76ers forward JJ Redick (17) and guard Ben Simmons (25) during the fourth quarter at the Moda Center. The Blazers won 114-110. Mandatory Credit:
August 4, 2026

Why Pro Athletes Are Saying Their Big Contracts Weren’t So Big

“I think people should listen, because they’re telling the truth,” Chris Bosh told FOS.
Jul 12, 2026; London, United Kingdom; Jannik Sinner (ITA) serves against Alexander Zverev (GER) (not pictured) in the gentlemen's singles final of The Championships Wimbledon 2026 at All England Lawn Tennis and Croquet Club.
August 3, 2026

Star Withdrawals Test the Value of Tennis’s Masters Events

The Canadian Open is missing tennis’s biggest stars once again.
Aug 31, 2023; Flushing, NY, USA; John Isner of the United States is interviewed on court after his second round match against Michael Mmoh of the United States on day four of the 2023 U.S. Open tennis tournament at the USTA Billie Jean King National Tennis Center.
July 31, 2026

Former Tennis Pro on Influencers at Big Events: ‘Done a Lot for the Sport’

John Isner says there’s upside to content creators’ presence at Grand Slams.
July 30, 2026

LeBron Could Make Sixers’ Expiring Jersey Patch a Premium Asset

Philly’s deal with Crypto.com expires in 2027.