Sunday, July 26, 2026

Serena Williams Continues To Drop Comeback Hints

  • As of June 2022, Williams’ estimated net worth was $260 million.
  • The 23-time Grand Slam winner has also invested in over 60 startups through her VC fund Serena Ventures.
serena_williams_gestures_to_crowd
Robert Deutsch-USA TODAY Sports

Serena Williams may be following in the footsteps of Tom Brady as the latest athlete to return to their respective sport after mulling retirement. 

“I’ve just been saying that I think Tom Brady started a really cool trend,” Williams told “Good Morning America” in September when asked about a possible return to the tennis court. 

Ahead of the U.S. Open, the 23-time Grand Slam winner told Vogue that she was “evolving away from tennis,” but last week declared she was “not retired” at a TechCrunch conference. 

Williams — who Forbes ranked as the third-highest-paid tennis player this year with $35.1 million in earnings — said that her chances of returning to the sport are “very high.”

  • As of June 2022, Williams’ estimated net worth was $260 million.
  • She has pocketed $94 million in prize money since going pro in 1995.
  • Williams has also invested in over 60 startups through her VC fund Serena Ventures

What was believed to be Williams’ last dance at the U.S. Open in September saw record-breaking viewership as millions tuned in to see one of the greatest athletes in history compete for perhaps the final time. 

Williams’ third-round loss to Ajla Tomljanovic averaged 4.6 million viewers — the most-watched tennis telecast in ESPN’s history. The results were an 18% uptick from ESPN’s previous record of 3.9 million in 2012 for the men’s final. 

Business Empire

Williams has invested in fitness-related companies, including Tonal. She is also a part-owner of the NFL’s Miami Dolphins and the NWSL’s Angel City FC.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Packers Made Whopping $753 Million in Revenue Last Season

The Packers, and the NFL overall, remain a financial behemoth.

6 Takeaways From 9 World Cup Stadiums

From parking to climate, what we learned in 39 days of soccer.
CBS sportscaster and former NFL quarterback Tony Romo chats with the media Tuesday, June 27, 2023 during the OSF Children's Hospital of Illinois Championship & Pro-Am at Metamora Fields Golf Club.

Tony Romo Arrested for OWI in Milwaukee

The CBS NFL analyst is due in court on Sept. 21.

18-Game NFL Season On Hold After Super Bowl LXII Date Set

Nearly two years after awarding the game, the NFL sets a date.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

WNBA Union Leaders Sidestep Cathy Engelbert Questions 

Engelbert will speak at a press conference Saturday.
July 22, 2026

Jonathan Vaughters Defends Late-Night Tour de France Drug Tests 

“Do you want the appearance of clean, or do you want clean and fair?”
May 2, 2026; Henderson, NV, USA; Las Vegas Raiders quarterback Fernando Mendoza (15) speaks during a news conference at the team’s Rookie Minicamp at Intermountain Health Performance Center.
July 24, 2026

Mendoza Signs $57M Contract While Pavia’s Path Uncertain

The No. 1 pick in the NFL Draft finally signed his rookie contract.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 22, 2026

Jake Paul Responds to Critics: ‘I Brought Boxing to Netflix’

Paul believes the Tyson fight’s Netflix audience will never be matched.
kyle rudolph
July 22, 2026

Former Viking Kyle Rudolph: Private Equity ‘Great’ for the NFL

Private equity makes “these assets a little more liquid.”
July 21, 2026

Caitlin Clark, Sabrina Ionescu Skipping WNBA 3-Point Contest

Only two 2026 WNBA All-Stars are participating.
July 21, 2026

Late-Night Drug Tests Spark Backlash, Intrigue at Tour de France

Riders are pushing back on rare overnight anti-doping tests.