Friday, July 17, 2026

Serena Williams to Retire from Tennis, Focus on Business Empire

  • The tennis legend characterized this phase of her life as an “evolution.”
  • Williams’ VC firm has invested in over 60 companies, with 16 valued at more than $1B.
Geoff Burke-USA TODAY Sports

It looks like one of the greatest athletes in history will be soon calling it a career.

On Tuesday, Serena Williams said in a feature story for Vogue that she will retire from tennis, likely after the upcoming U.S. Open.

The 40-year-old was reluctant to use the word “retirement,” however, characterizing this phase of her life as an “evolution.”

Williams’ on-court accomplishments are legendary in the sport. Now, she’ll look to expand on her off-court success.

  • Her VC firm, Serena Ventures, has invested in over 60 startups, with 16 valued at more than $1B, including MasterClass, Tonal, and Impossible Foods.
  • She is a part-owner of the NFL’s Miami Dolphins and the NWSL’s Angel City FC.
  • Williams has been one of Nike’s flagship athletes since 2004, and the company opened a building in her name on its Oregon campus in April.
  • Forbes estimates her net worth at $260M.

Williams said in the Vogue article that investing in women-owned businesses has been and will continue to be a priority going forward.

While much of her time will be spent building her business empire, Williams also plans to focus on her family.

After mentioning that she was two months pregnant with her daughter Olympia when she won the 2017 Australian Open, she implied that she and husband Alexis Ohanian are looking to expand their family in the near future.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MSG Dodges Data-Breach Suits But Lawyer Warns Privacy Fight Isn’t Over

“We’re only hitting the tip of the iceberg,” one attorney said.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of a flag with the Claret Jug trophy during practice

Open Championship Stays Out of Prize Money Race With $17.75M Purse

The Masters and U.S. Open paid out $22.5 million purses.

Sinner Defeats Zverev at Wimbledon, Claims $4.8M Prize

Sinner won his first Grand Slam tournament of the year.
Jul 10, 2026; London, United Kingdom; Jannik Sinner of Italy celebrates winning his semifinal match against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club

Jannik Sinner Reclaims Spot in Grand Slam Final to Vie for $4.8M

Sunday’s winner will claim the No. 4 spot on the career earnings list.
podcast thumbnail mobile
Front Office Sports Today

7/16/26 – World Cup Final Set, Kawhi Probe, FanDuel VIP Scandal Deepens

0:00

Featured Today

Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
July 13, 2026

NBA Execs Split on Where LeBron James Will End Up

James will play a record 24th NBA season. 
July 14, 2026

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Cycling - Tour de France - Stage 9 - Malemort to Ussel - Malemort, France - July 12, 2026 UAE Team Emirates - XRG's Tadej Pogacar wearing the yellow jersey, UAE Team Emirates - XRG's Isaac Del Toro wearing the white jersey and Team Visma | Lease a Bike's Jonas Vingegaard wearing the polka-dot jersey in action as a spectator dressed in a costume cheers on during stage 9
July 13, 2026

Tadej Pogačar Says Heat Demands Tour de France Overhaul

Stage 9 was cut by 18.6 miles under a red alert.
July 11, 2026

Ohtani, Judge Both Out of MLB All-Star Game

The two superstars will miss the midseason showcase.
July 11, 2026

White Sox Take UCLA’s Roch Cholowsky No. 1 in Draft

The White Sox selected the two-time Big Ten player of the year.
July 10, 2026

The Parity Era of Women’s Tennis Continues at Wimbledon

Karolína Muchová and Linda Nosková meet in the Wimbledon final Saturday.