Saturday, May 23, 2026

Serena Williams to Retire from Tennis, Focus on Business Empire

  • The tennis legend characterized this phase of her life as an “evolution.”
  • Williams’ VC firm has invested in over 60 companies, with 16 valued at more than $1B.
Geoff Burke-USA TODAY Sports

It looks like one of the greatest athletes in history will be soon calling it a career.

On Tuesday, Serena Williams said in a feature story for Vogue that she will retire from tennis, likely after the upcoming U.S. Open.

The 40-year-old was reluctant to use the word “retirement,” however, characterizing this phase of her life as an “evolution.”

Williams’ on-court accomplishments are legendary in the sport. Now, she’ll look to expand on her off-court success.

  • Her VC firm, Serena Ventures, has invested in over 60 startups, with 16 valued at more than $1B, including MasterClass, Tonal, and Impossible Foods.
  • She is a part-owner of the NFL’s Miami Dolphins and the NWSL’s Angel City FC.
  • Williams has been one of Nike’s flagship athletes since 2004, and the company opened a building in her name on its Oregon campus in April.
  • Forbes estimates her net worth at $260M.

Williams said in the Vogue article that investing in women-owned businesses has been and will continue to be a priority going forward.

While much of her time will be spent building her business empire, Williams also plans to focus on her family.

After mentioning that she was two months pregnant with her daughter Olympia when she won the 2017 Australian Open, she implied that she and husband Alexis Ohanian are looking to expand their family in the near future.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sabalenka, Sinner Lead Coordinated Media Protest at French Open

The players are seeking increased revenue and improved benefits from Grand Slams.

Jannik Sinner Headlines French Open Clouded By Player Unrest

Players will walk out of opening press conferences after 15 minutes.

Tennis Lawsuit Sparks Courtroom Fight Over Grand Slam Credentials

Wimbledon and the French Open denied credentials to the PTPA.

Arkansas Reinstates Tennis Teams After Donors Promise Millions

The move comes just 20 days after the programs were initially cut.

Featured Today

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
May 14, 2026

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).

Stafford Signs $55 Million Extension With Rams

The 2025 NFL Most Valuable Player receives a sizable pay increase.
May 15, 2026; Newtown Square, Pennsylvania, USA; Bryson DeChambeau plays his shot on the seventh tee during the second round of the PGA Championship golf tournament.
May 15, 2026

Bryson DeChambeau Misses Second Major Cut Amid LIV Turmoil

DeChambeau also missed the cut at this year’s Masters.
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 12, 2026

NBA Player Brandon Clarke Dies at 29

Clarke died on Monday in Southern California, authorities say.
May 12, 2026

Another Summer of LeBron Is Here

James is not under contract for next season.
Aug 2, 2024; Nanterre, France; Benjamin Proud (Great Britain), Cameron McEvoy (Australia) and Florent Manaudou (France) in the men’s 50-meter freestyle medal ceremony during the Paris 2024 Olympic Summer Games at Paris La Défense Arena.
May 11, 2026

The Enhanced Games Want to Be More Than a Steroid Olympics

“There’s a benefit for anyone to live enhanced.”