September saw a 25.5% increase in the amount of golf rounds played year-over-year, a jump of about 12 million. It’s the fifth straight month that rounds played surpassed last year’s totals.
Golf merchandise sales increased 42% year-over-year in the third quarter, surpassing $1 billion. It’s the second-most in a quarter, behind 2008’s Q2 which totaled $1.013 billion.
Among the beneficiaries: Bill Murray. The actor’s golf apparel brand William Murray grew sales 150% compared to last September. William Murray has grown 70% year-over-year the past two years.
2020 Golf Data
- Rounds played through September are up 8.7% year-over-year.
- $331 million in August golf equipment sales was a record for that month.
- Q3 golf equipment sales were 18% higher than the previous quarterly record of $852 million in 2007.
![[US, Mexico & Canada customers only] Feb 5, 2026; Riyadh, SAUDI ARABIA; Sergio Garcia in action during the second round of play at LIV Golf Riyadh at the Riyadh Golf Club.](https://frontofficesports.com/wp-content/uploads/2026/03/USATSI_28164468_168416386_lowres.jpg?quality=100&w=1024)
