Friday, October 30, 2026

SEC Commissioner: ‘We Are a Super League’

  • Commissioner Greg Sankey said he’s not panicking over the SEC’s current standing in conference realignment.
  • He’s open to expansion, but is content with 16 teams.
Dale Zanine-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

SEC Commissioner Greg Sankey had just arrived at his lake house on June 30 when he heard that USC and UCLA had decided to move to the Big Ten. “So much for our summer vacation,” he joked with reporters at SEC media days.

However, Sankey said he waited an entire week before convening the conference to talk about their expansion options. He wasn’t concerned that the latest round of realignment precipitated any immediate action.

“We are a Super League,” he said. “This is a Super League.”

The conference is “engaged in conversation” about potential new members. Sankey noted that he gets lots of calls demonstrating interest, but said the conference is content in expanding to 16 teams — and that there’s “no sense of urgency in our league, no panic in our reactions and decisions.”

Sankey was confident the conference’s current members — and the future additions of Texas and Oklahoma in 2025 — make up a conference that is strong and lucrative. 

He noted that all SEC schools have similar values, and that the conference makes sense geographically — an implicit dig at the Big Ten, which now spans the country. He also said he was excited about the upcoming media rights deal with Disney, ABC, and ESPN, which was reportedly worth $3 billion even before Texas and Oklahoma joined.

As of now, the future of college sports looks to be one with two Super Leagues.

The Big Ten — which could now command a media rights deal worth up to $1.25 billion — is the other viable contender. 

One report suggested that the Big 12 and Pac-12 are considering a merger to compete. The ACC, meanwhile, is pigeonholed with a media deal that doesn’t allow much movement for over a decade.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Online allegations that a Somali immigrant-run nonprofit registered 40 day care providers on the same day are unfounded, Ohio Gov. Mike DeWine said during a news conference Jan. 5, 2025.

Ohio Supreme Court Allows Players Fifth Year of Eligibility

The NCAA denounced the decision and vowed to continue fighting in court.

Brett Yormark to Step Down As Big 12 Commissioner

Yormark stabilized the conference through realignment and secured major deals.
American Conference Commissioner Tim Pernetti watches during the first round American Conference Tournament game between Memphis and Tulane in Birmingham, Ala, on March 11, 2026.

Why Private Equity Is Still Hesitant to Invest in College Sports

There’s “plenty of money for the taking,” says Tim Pernetti.
podcast thumbnail mobile
Front Office Sports Today

10/30/26 – First WNBA Game 7, Utah Targets Kalshi Founders, Cowboys Cheerleaders Unionize

0:00

Featured Today

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Oct 14, 2026; Birmingham, AL, USA; SEC Commissioner Greg Sankey speaks during the SEC Basketball Tipoff at Grand Bohemian Hotel Mountain Brook.
Exclusive

GOP Staffer Urged SEC to Support College Sports Bill Before Midterms

If the Democrats win the House, “you won’t see this bill… being considered.”
October 24, 2026

CFB Coach Firings: NC State, Maryland, Baylor Owe More Than $30M

More costly coaching changes could follow as pressure mounts across college football.
October 29, 2026

How Wisconsin’s $14.6M Boost Helped Fuel Badgers’ Resurgence

State debt relief helped Wisconsin free up millions for athletics spending.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
October 23, 2026

Utah Is College Football’s PE Guinea Pig—and Its’ Cashing In

No. 10 Utah hosts No. 14 Houston on Saturday night.
October 23, 2026

Bowl Games Face Uncertain Future With a 24-Team CFP

College football bowl game viewership rose 13% year over year in 2025.
Nov 22, 2025; Austin, Texas, USA; Texas Longhorns flag on the field after a touchdown is scored during the first half against the Arkansas Razorbacks at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images
October 23, 2026

Kirk Goldsberry Leads Texas’s AI Push and Understands the Skeptics

Goldsberry says the program will create jobs, not cut them.
Texas Tech's Brendan Sorsby looks on during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
October 22, 2026

Cincinnati’s $1M Sorsby Lawsuit Hangs Over Texas Tech Showdown

One of the biggest offseason storylines returns to the spotlight on Saturday.