• Loading stock data...
Friday, July 11, 2025

SeatGeek Merging with RedBall at $1.35B Valuation

  • SeatGeek is going public by merging with a SPAC cofounded by Oakland A’s executive Billy Beane and RedBird cofounder Gerry Cardinale.
  • Kevin Durant’s Thirty Five Ventures and Utah Jazz owner Ryan Smith are also investing.
billy_beane_smiling
Darren Yamashita-USA TODAY Sports/Design: Alex Brooks

SeatGeek is going public through Billy Beane’s SPAC, and Kevin Durant’s venture fund is buying in.

The ticketing platform is merging with RedBall Acquisition Corp., co-founded by Oakland A’s executive and minority owner Beane and RedBird Capital founder Gerry Cardinale, at a valuation of roughly $1.35 billion.

  • The merger includes a $100 million investment from Durant’s Thirty Five Ventures, Utah Jazz owner Ryan Smith, and institutional investors including Accel.
  • RedBall raised $575 million in an IPO in August 2020. With the additional investment, the combined company will have $675 million in new cash.
  • SeatGeek’s previous investors include Eli and Peyton Manning, Carmelo Anthony’s Melo7 Tech Partners, Nas, and private equity firm TCV.

SeatGeek provides ticketing services to the Dallas Cowboys, New Orleans Saints and Pelicans, Cleveland Cavaliers, Liverpool F.C., Manchester City, and a handful of other U.S. and European soccer teams, as well as theaters and venues.

With over $5 billion in assets under management, RedBird has numerous sports investments including Fenway Sports Group, the XFL, YES Network, Toulouse FC, the Indian Premier League’s Rajasthan Royals, and OneTeam Partners, an NIL-focused company created by the MLBPA and NFLPA.

The companies estimate the global live entertainment market at $126 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.

Featured Today

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.