Sunday, July 26, 2026

Saudi Arabia’s PIF Interested In Buying Another Soccer Team

  • Pacific Media Group is reportedly making Belgian soccer club KV Oostende available for $12 million.
  • Saudi Arabia’s Public Investment Fund also owns LIV Gold and Premier League club Newscastle United.
Newcastle United has added a new front-of-shirt sponsor.
NUFC

Saudi Arabia’s Public Investment Fund is looking to add to its expansive portfolio of sports properties. 

The PIF is reportedly in talks to buy Belgian soccer club KV Oostende. The club, which plays in Belgium’s second-division soccer league, could be bought for around $12 million. 

The Saudi fund — which owns LIV Golf and paid roughly $400 million in 2021 for an 80% stake in the Premier League club Newcastle United — is also “believed to be talking” to several other European soccer clubs potentially available for purchase. 

The Belgian club’s current owner is Pacific Media Group, a U.S.-based investment firm that has stakes in several other soccer teams across Europe. 

The PIF manages an estimated $620 billion in assets globally, including investments in companies such as Live Nation, Disney, Uber, and Meta, as well as video game giants Nintendo, Electronic Arts, Take-Two Interactive, and Activision Blizzard. 

The PGA Tour is in an ongoing antitrust legal case with the PIF’s LIV Golf.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Messi to Skip Another MLS All-Star Game, but Avoids Repeat Ban

Messi just led Argentina to its second straight World Cup Final.

How 6 World Cup Games Turned One Man Into a Philadelphia Legend

Jimmy King gave the inside look into Philadelphia’s World Cup.

6 Takeaways From 9 World Cup Stadiums

From parking to climate, what we learned in 39 days of soccer.

The 2030 World Cup Wish List

FIFA is at a crossroads on several key issues.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

49ers’ Strange Offseason Takes Another Turn With Shanahan Crash

Shanahan will be limited for the start of training camp.
April 17, 2026, Boston, MA: Sponsor Signage is displayed during the game between the Detroit Tigers and the Boston Red Sox at Fenway Park in Boston, Massachusetts. Friday, April 17, 2026.
July 24, 2026

Red Sox 15-Game Win Streak Cost Boston Restaurant Thousands

A Red Sox promotion became unexpectedly expensive.
July 26, 2026

LeBron Officially Signs $8M Deal As Sixers Continue Roster Shuffle

James agreed to a two-year deal with the Sixers on Friday.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 17, 2026

WNBA Union Blasts Chicago Sky For Yet Another Facility Delay

The facility has been delayed multiple times since being announced in 2024.
Mar 8, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Gary Trent Jr. (5) drives for the basket against Orlando Magic guard Jevon Carter (2) in the first quarter at Fiserv Forum.
July 16, 2026

NBA Investigating Gary Trent Jr.’s New Bucks Contract

Trent agreed to a four-year, $64 million deal on July 11.
July 16, 2026

Mark Cuban Gearing Up for Lawsuit Over New Mavs Arena

Cuban seeks to prove Patrick Dumont unlawfully cut him out of opportunities.
Jerry Colangelo sits courtside as the GCU Lopes play the Oklahoma State Cowboys at Mortgage Matchup Center on Dec. 6, 2025, in Phoenix, Arizona.
First at FOS
July 15, 2026

Las Vegas Jacks Have Been in the Works for Over a Year

The group paid $2,200 in fees to apply for the two trademarks.