• Loading stock data...
Wednesday, March 4, 2026

Salt Lake City Emerges As Winter Olympics Host Favorite

  • Salt Lake City appears to be in the lead for the 2030 Winter Olympics.
  • Sapporo’s bid is on hold while Japan investigates a bribery scandal.
Olympic rings in front of mountains in the background
Angie Walton-USA TODAY Sports

The U.S. could host the 2030 Winter Olympics by default after another bid was called into question.

Japan is pausing its promotion of Sapporo’s bid while it reevaluates its stance on hosting.

  • A bribery scandal related to the Tokyo 2020 Olympics, which were held in 2021 due to the pandemic, is causing Japan to question its appetite for hosting the Winter Games.
  • In August, a former member of the Tokyo 2020 Olympics board, Haruyuki Takahashi, was arrested on suspicion of receiving bribes from Olympic sponsors.
  • Last month, Japanese police raided the offices of multiple advertising agencies as part of the investigation.

Japan may survey residents of Sapporo’s prefecture Hokkaido and possibly the entire country. A poll of Hokkaido residents from March found support for hosting between 52.2% and 65.5%, depending on how people were asked.

Speed skaters race against one another in Winter Olympic events

Salt Lake City Could Host Winter Olympics Every 20-30 Years

The IOC is considering awarding the Winter Olympics on a rotating schedule.
December 7, 2022

Pass the Salt Lake

With Japan’s bid in doubt, Salt Lake City could end up as the last potential host standing. Vancouver was also looking to host, but its status is in doubt after its province, British Columbia, pulled its support for the bid.

Salt Lake City would prefer to host the Winter Olympics in 2034, to create more separation from the 2028 Summer Games in Los Angeles, but could host in 2030.

The International Olympic Committee postponed the decision to 2024 to consider a number of factors, including how climate change impacts the hosting viability of certain locations and the possibility of having cities host on a rotating basis.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 18, 2026; Cortina d'Ampezzo, Italy; Gold medalist Mikaela Shiffrin of the United States celebrates after the women's slalom during the Milano Cortina 2026 Olympic Winter Games at Tofane Alpine Skiing Centre.

NBC’s Winter Olympics Viewership Tear Continues

Viewership nearly doubles that of the 2022 Beijing Olympics.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.

All the Scandals and Surprises From the Milan Cortina Olympics

Male ski jumpers were accused of receiving penis-enlarging injections.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.

Featured Today

Nicole Silveira

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena.
March 1, 2026

Young Athletes Have Entered Their LinkedIn Era

Athletes can’t play forever. Some are laying the groundwork for Act 2.
[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.
February 27, 2026

The American Sports Owners Feuding Over a French Soccer Team

John Textor is at odds with Michele Kang and investment giant Ares.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Dec 4, 2022; Doha, Qatar; France fans before a round of sixteen match between France and Poland in the 2022 FIFA World Cup at Al Thumama Stadium. Mandatory Credit: Yukihito Taguchi-USA TODAY Sports

World Cup Cities Scaling Back Fan Fest Plans

New Jersey and Seattle are ditching massive Fan Fests for smaller events.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.
October 20, 2025

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.