The Pivot podcast is moving in a new direction.
The sponsorship deal between Fanatics and the podcast hosted by former NFL stars Ryan Clark, Channing Crowder, and Fred Taylor ended in late 2024, representatives of both sides confirmed to Front Office Sports.
“We were excited to partner and work with Fanatics, had some good moments throughout the experience and looking forward to continuing doing what has made The Pivot the impactful platform it is today. Ryan, Channing and Fred embody a special connection and skill which is one of the most respected and entertaining in the industry—growing that will always be our mission,” Pivot’s executive producer and partner Alicia Zubikowski told FOS in a statement.
The podcast has continued producing content since the split, including a sit-down with Nick Saban.
The partnership began last May, and Clark announced it as a multiyear deal in a post on X.
Founded by Michael Rubin, Fanatics is a conglomerate including sports merchandise, collectibles (including trading cards and in-person events), and a sportsbook.
Pivot represented Fanatics’ first big foray into direct digital media sponsorship, but at the end of the year the two sides reevaluated their commitment to each other and it was decided that Pivot would be better off returning to be an independent platform, sources said.
Pivot is exploring future platform partnerships, but nothing is imminent.
In addition to cohosting Pivot, Clark is a high-profile NFL analyst at ESPN and is part of Inside the NFL on The CW. Crowder is also an afternoon drive cohost on WQAM in Miami.
