• Loading stock data...
Monday, September 15, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

RumbleOn to Acquire Largest Powersports Retailer

  • RumbleOn has agreed to acquire RideNow Powersports.
  • RideNow is the largest powersports retailer in the U.S.
RumbleOn/Design: Alex Brooks

RumbleOn, an e-commerce platform where motorcycles are bought, sold, and traded, has acquired RideNow Powersports, the nation’s largest powersports retailer, per Bloomberg. 

RumbleOn agreed to a purchase price of $400.5 million in cash and $175 million in Class B common stock. The deal will form powersports’ first omni-channel customer experience in North America. Revenue for the two entities is expected to reach a combined $1.5 billion in 2021.

“RideNow’s significant physical retail platform provides the missing piece of a ‘bricks and clicks’ strategy for RumbleOn, enabling us to reach consumers wherever they want to shop, whether online, offline, or both,” said RumbleOn CEO Marshall Chesrown.

As a result of the acquisition, Oaktree Capital, an investment management firm, will provide RumbleOn with $250 million, with the opportunity for that number to increase to $280 million.

The move comes as RumbleOn works to recover significant losses due to the pandemic. Total revenue for e-commerce platform reached $416.4 million in 2020, a steep drop from $840.6 million in 2019. 

On Monday, RumbleOn’s market cap reached $128 million, as shares jumped from $48.87 at market open to $57.50. The acquisition is set to bring the enterprise value of RumbleOn to around $850 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sling TV’s Day Passes Spark Another Sports-Centric Legal Battle

The disruptive programming options generate a second lawsuit in as many weeks.
Aug 23, 2025; New Orleans, Louisiana, USA; Detailed view of the Denver Broncos helmet against the New Orleans Saints during warmups at Caesars Superdome.

Broncos Eye 2031 Opening for New Multibillion-Dollar Stadium

The NFL team plans a new venue and mixed-use development.
April 27, 2025; Anfield, Liverpool, BRITAIN; Liverpool player Mohamed Salah scores the fourth goal against the Tottenham Hotspur in a Premier League match.

Tottenham Hotspur ‘Not for Sale’ Amid Takeover Interest

Two groups made offers in just the last week.
exclusive

Bipartisan Effort Mounts to Repeal Gambling Tax Hike in Trump Bill

The president signed the bill into law last week.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.