• Loading stock data...
Sunday, September 14, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Rory McIlroy Suggests a Scarcity Model for Golf Like the NFL

Rory McIlroy wants the PGA Tour to have a more entertaining product, and he realizes there might be growing competition from content creators on YouTube.

Jun 16, 2024; Pinehurst, North Carolina, USA; Rory McIlroy pitches onto the eighteenth green during the final round of the U.S. Open golf tournament.
Jim Dedmon-Imagn Images

YouTube golf has exploded in recent years, as content creators have captured a new audience interested in the more casual side of the sport. At the same time, professional golf’s TV ratings are struggling.

Rory McIlroy, the No. 3–ranked golfer in the world, is well aware of the disconnect.

“YouTube is like golf entertainment adjacent, whatever,” McIlroy said ahead of this week’s AT&T Pebble Beach Pro-Am. “Those guys are killing it. They found a niche and it’s really cool and it serves a purpose for a lot of people. But look, I would much rather sit down and watch real golfers play real tournaments and that’s just my opinion. That to me is more entertaining.”

Outside of the four major championships, the PGA Tour’s final-round Sunday broadcasts averaged 2.2 million viewers in 2024, according to Nielsen ratings, which is down 19% from 2023.

The PGA Tour recently launched what it calls a “creator council” with top content creator individuals and groups with a stated goal of developing “shared strategies for content development and fan engagement.” The tour has also expanded last year’s Creator Classic—which featured 16 YouTubers in a nine-hole match ahead of the Tour Championship—into a three-event creator series this year.

The hope is that fans of said content creators will show a stronger interest in PGA Tour content and most importantly live tournaments.

But golf fans potentially being more interested in content creators than the pros isn’t the only problem in McIlroy’s mind.

“I can see when the golf consumer might get a little fatigued of everything that’s sort of available to them,” he said. “So, to scale it back a little bit and maybe have a little more scarcity in some of the stuff that we do, like the NFL, I think might not be a bad thing.”

Men’s pro golf in the U.S. is a crowded landscape right now, between the PGA Tour, LIV Golf, and the newly launched TGL, the indoor team league cofounded by McIlroy and Tiger Woods.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

YouTube’s Revised NFL Game Rating Still Has Fox, ESPN Execs Upset 

Adjusted viewership metrics from the streamer reignited debate about the game.

Massachusetts Sues Kalshi To Block Sports Prediction Markets

A lawsuit claims the company’s offerings are indistinguishable from traditional sports bets.

FanDuel, Jaguars Reach $5M Deal Over Employee Theft

A Jaguars employee stole $20 million and gambled much of it with FanDuel.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
September 12, 2025

UEFA Delays Overseas Matches Ruling As LaLiga Miami Game Looms

Barcelona-Villarreal is scheduled for late December at Hard Rock Stadium.
Sep 11, 2025; Minneapolis, Minnesota, USA; Minnesota Lynx forward Napheesa Collier (24) dribbles past Golden State Valkyries forward Janelle Salaun (13) in the second half at Target Center.
September 12, 2025

As WNBA Grows, Engelbert Says Its Playoff Field Won’t for a While

Eight of thirteen WNBA teams made the playoffs this year.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Jun 27, 2025; Dallas, Texas, USA; A view of a Wilson basketball and the Dallas Wings logo during the game between the Wings and the Indiana Fever at the American Airlines Center.
September 11, 2025

Democratic Women’s Caucus Urges WNBA to End CBA Stalemate

The league and WNBPA must reach an agreement by Oct. 31.
Feb 15, 2025; San Francisco, CA, USA; NBA commissioner Adam Silver speaks in a press conference during All Star Saturday Night ahead of the 2025 NBA All Star Game at Chase Center.
September 11, 2025

Silver Says Free Highlights Are an Issue As NBA Begins $77B Deal

Silver called basketball a “highlight-based sport.”
September 11, 2025

Greg Norman Leaves LIV As Golf World Continues to Shift

Norman relinquished the league’s CEO role in January.
September 11, 2025

Trump’s Golf Empire Grows With 5th Big Tournament in 2 Years

The DP World Tour is heading to Trump International Golf Links Ireland.