• Loading stock data...
Sunday, October 6, 2024
The Best Employers in Sports survey is now open! Take the survey

An Epic Year

Epic Games has used 2020 to expand Fortnite beyond its battle royale roots into a full-fledged social space.

Several pop culture events and collaborations have accelerated the shift, introducing the game to new audiences. To date, more than 350 million people have played Fortnite since it launched in July 2017.

Epic Crossovers:

  • Rapper Travis Scott held an in-game concert in April that drew more than 12 million players.
  • Marvel Comics launched a new storyline for the Marvel Universe in Fortnite this fall, bringing characters like Iron Man and Thor into the game.
  • Batman, Star Wars and John Wick are some of the other movie franchises to hold events in Fortnite.
  • Disney recently offered two free months of Disney+ to eligible Fortnite players who buy in-game items.

Even traditional sports are doubling down: The NFL is expanding its partnership with Epic Games from 2018, providing more integration into Fortnite as well as themed content for Rocket League, another game developed by Epic.

An epic year: In August, the company announced it raised $1.78 billion in new funding, valuing it at $17.3 billion. Carolina Panthers owner David Tepper was among the new investors in the round.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Media’s Changing of the Guard

Among other issues, networks are trying to figure out a post-LeBron coverage plan.

TNT Has Staked Its Claim in College Sports Broadcasting

The network has quietly amassed a portfolio of NCAA rights.
Apr 8, 2022; Philadelphia, Pennsylvania, USA; The cleats of Philadelphia Phillies right fielder Bryce Harper (3) as he runs the bases against the Oakland Athletics during the seventh inning at Citizens Bank Park.

MLB Players Are Clamoring for Swag. Outfitting Them Is Big Business

Sliding mitts, cleats, and belts are fun, flashy, and lucrative.
podcast thumbnail mobile
Front Office Sports Today

The FOS Interview: NBA Champion Matt Barnes

0:00

Featured Today

MLB Gets the Shohei Ohtani Postseason Treatment. The Value Is Immense

The Japanese superstar finally makes his playoff debut Saturday.
The Cal mascot, Oski
October 2, 2024

How the Calgorithm Turned College Football Twitter Into Real Life

“College GameDay” makes its first trip to Berkeley on Saturday.
Sep 25, 2024; Los Angeles, California, USA; San Diego Padres right fielder Fernando Tatis Jr. (23) celebrates after hitting a solo home run in the fifth inning against the Los Angeles Dodgers at Dodger Stadium.
September 30, 2024

The Padres’ Future Is on the Line This Postseason

The MLB playoffs could determine the team’s path forward.
Sep 11, 2024; Los Angeles, California, USA; The Nike shoes worn by Seattle Storm center Mercedes Russell in the first half against the LA Sparks at Crypto.com Arena.
opinion
September 28, 2024

New Nike CEO Must Do It

The biggest task the new CEO faces is intangible: Refresh the brand.
patrick_mahomes

Super Bowl TV Viewership Sinks 8%

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Trend Report: Chiefs-Chargers, Tobacco Road Rivalry, Nebraska Sellout Streak

According to data from TickPick, some games this week will prove to be wallet-busters, climbing into the four figures.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.