• Loading stock data...
Tuesday, March 31, 2026

Roaring to the Top: Lions Become Super Bowl Favorites for First Time

It’s yet another milestone for the 94-year-old franchise that has never reached the Super Bowl (but does have four pre-merger NFL championships).

The Detroit Free Press

For the first time in NFL history, the Lions are the betting favorites to win a Super Bowl.

Detroit (9–1) ascended to the top of sportsbooks’ odds lists after a 52–6 rout of the Jaguars (2–9) on Sunday, overtaking the Chiefs (9–1), who lost their first game of the season at the Bills (8–2). The Lions’ odds to win Super Bowl LIX range from +310 to +420 at major sportsbooks. Kansas City is still not far behind, with odds between +450 and +500.

It’s yet another milestone for the 94-year-old franchise that has never reached the Super Bowl (but does have four pre-merger NFL championships). Last season’s run to the NFC championship game invigorated not just Lions fans but also the entire city of Detroit—resulting in increased ticket prices, merchandise sales, and spending at bars and restaurants. 

Following that success, Detroit GM Brad Holmes and coach Dan Campbell received contract extensions through 2027. Season-ticket prices for 2024 also increased by an average of 30%.

Watch Party

After Week 11 of the 2024 regular season, the Lions have a one-game lead over the Vikings (8–2) in the NFC North and are in pole position to grab the No. 1 seed, which would mean at least one, and potentially two, more raucous playoff games at Ford Field in January.

With seven more games to play, the Lions will be in the national TV spotlight for more than half of their remaining schedule:

  • Nov. 28: An early Thanksgiving Day contest against the Bears (4–6) on CBS that could outdraw the reeling Cowboys (3–6), who host the Giants (2–8) later in the afternoon
  • Dec. 5: A Thursday Night Football matchup against the division rival Packers (7–3) on Amazon Prime Video
  • Dec. 15: A late-afternoon visit to Buffalo for a potential Super Bowl LIX preview that will be seen by a large portion of the country on CBS
  • Dec. 30: The final Monday Night Football game of the season against the defending NFC champion 49ers (5–5) on ESPN

Several Lions games have already drawn big TV audiences this season, including two of just over 24 million viewers each on Fox for matchups against Dallas and Green Bay. But Detroit is now set to get its most exposure of the season as the team is peaking on the field.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Warns Prediction Markets Operators Over Vulnerable Bets

Ongoing litigation in the burgeoning industry has muddied the waters.
Dec 23, 2023; Inglewood, California, USA; NBC Sports Sunday Night Football analyst Cris Collinsworth during the game between the Los Angeles Chargers and the Buffalo Bills at SoFi Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

PFF Lays Off Several Employees Amid Company Sale

Teamworks’ purchase of PFF’s enterprise business side is reportedly worth nine figures.

Brady, Mannings Among Investors in NFL Flag Football League

The league selects TGL operator TMRW Sports as a key partner.

Browns’ NFL Draft Pick Trade Proposal Falls Flat, Withdrawn

Support is lacking for the liberalized roster-management rule.

Featured Today

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.

Bulls Waive Jaden Ivey After Anti-LGBTQ Rants

Ivey was acquired by the Bulls last month before the trade deadline.
March 30, 2026

Mark Cuban Says He Regrets Selling Mavs to Adelson Family

Cuban still owns 27.7% of the Mavericks. 
Sep 1, 2025; Uncasville, Connecticut, USA; Connecticut Sun guard Marina Mabrey (3) warms up before the start of the game against the Atlanta Dream at Mohegan Sun Arena.
March 30, 2026

WNBA Faces Political Heat Over Sun Relocation

“They virtually blocked any deal” to keep the team in Connecticut.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Jun 28, 2025; Philadelphia, Pennsylvania, USA; Botafogo midfielder Danilo (5) kicks the ball during the second half during a round of 16 match of the 2025 FIFA Club World Cup at Lincoln Financial Field.
March 30, 2026

John Textor’s Soccer Empire at Risk

Textor’s stakes in France’s Lyon and Brazil’s Botafogo are up for grabs.
March 29, 2026

49ers GM Shuts Down Substation Injury Theory: ‘Big Nothing Burger’

John Lynch said the team hired an independent scientist.
Aug 27, 2025; Arlington, Texas, USA; Connecticut Sun forward Aneesah Morrow (24) grabs a rebound against the Dallas Wings during the first half at College Park Center.
March 27, 2026

Fertittas to Purchase Connecticut Sun for Record $300 Million

The Sun will play the 2026 season in Connecticut before relocating to Houston.
Mar 26, 2026; Milwaukee, Wisconsin, USA; Milwaukee Brewers designated hitter Christian Yelich (22) greets teammates during team introduction before Opening Day against the Chicago White Sox at American Family Field. Mandatory Credit: Benny Sieu-Imagn Images
March 27, 2026

Brewers Reveal $20M Hit After RSN Exit

Team owner Mark Attanasio says the club is still financially healthy.