• Loading stock data...
Friday, February 23, 2024

Meet the Rising 25: Zoë White of the Atlanta Hawks

woman_smiling

The Rising 25 Class of 2019, presented by AB InBev, represents some of the brightest young professionals in the sports industry. Over the next several weeks, we’re proud to introduce you to this year’s winners and highlight some of their achievements to date.

Today, meet Zoë White: manager of marketing integration & operations at the Atlanta Hawks. The daughter of a basketball coach in the San Diego suburbs, White attended Stanford University with the hope of one day pursuing a career in the sports industry. She earned her degree in human biology but eventually decided to explore another side of the industry.

https://www.instagram.com/p/ByaX7Y3hW2-/?igshid=1vc6eowejlvxu

“I started working for Stanford Athletics in their marketing department and went to start looking for jobs in professional sports during my senior year,” she recalls. “I ended up finding a position with the Hawks and I had never even been to Atlanta before. I just thought I’m going to take this with both feet in and try something totally different and then here I am still today.”

READ MORE: Meet the Rising 25: Samantha Timmons of the USTA

White credits her family’s support in being able to make the switch from the medical field. She took well to marketing, beginning as the Hawks’ marketing integration & operations coordinator. She stayed in that role for about two years before being promoted to senior coordinator. Within the last six months she took over the Hawks’ marketing integration and operations team after internal restructuring. Growing into a leader within the Hawks organization is a great point of pride with White.

“Getting the opportunity to be a manager, I think is a really cool experience that I’m super grateful for,” White states. “It’s still a work in progress and I’m still learning a lot but I’m excited to see what we can all accomplish together.”

Moving across the country site unseen was something of a risk for White. The move, however, ended up being one of the best decisions of her life. Getting out of her comfort zone helped her achieve success.

“Coming from a small town in California and also going to college in California, I’d been kind of in this bubble my whole life,” White says. “My parents were really pushing me to do something different and get outside of my comfort zone. I’ve got so many great opportunities that I would have otherwise had. Of course you don’t want to be uncomfortable, but just push yourself to do new things and take on projects where you don’t always know what the outcome is going to be. I think that has always really boded well for me so far.”

READ MORE: Meet the Rising 25: Travis Case of the Los Angeles Kings

White’s key advice to the up and coming professionals is to not be afraid to reach out and learn from those who have been there before.

“Build relationships with your professors, talk to people, meet up with people, and do informational interviews with people that have the job that you want,” she suggests. “I think that is something that can be valuable no matter what career path you’re going, you’re going down. Just talk to them, not try to get something from them, but just try to learn. If you maintain those relationships, there will be opportunities that will come to you.”

Meet the full class of 2019 here.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Despite Nike’s Efforts, MLB Uniform Controversy Isn’t Looking Good

Manufacturer touts product benefits but ignores complaints of see-through fabric.

Pundits Bashed a 397-Point NBA All-Star Game—But Fans Still Watched

Silver struggles to conceal his frustration with the game’s lack of competitiveness.

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
podcast thumbnail mobile
Front Office Sports Today

How the Negro Leagues Are Staying in the Game

0:00
0:00

Featured Today

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.
February 11, 2024

Tom Brady’s Post-Retirement Embrace of Las Vegas

With business all over town, one partner says, ’He’s going to be a great addition to the city.’
Super Bowl
February 11, 2024

Does the Vegas Super Bowl Make Economic Sense? Depends Where You Get Your Figures

The game’s impact on an already bustling town is a thorny subject.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
cartooons_of_2021_rising_25_winners

Rising 25 Virtual Gala

Virtual celebration honoring the Rising 25 Class of 2021.
man_smiling
June 12, 2019

Meet the Rising 25: George Steinbrenner IV of Harding Steinbrenner Racing

The youngest team owner in the history of IndyCar, Steinbrenner carries a passion for sports he inherited from his father and grandfather.
rising_25_logo_anheuser_busch_logo
October 8, 2020

Rising 25 Virtual Gala

Watch the virtual celebration honoring the Rising 25 Class of 2020.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
man_in_hat
June 10, 2019

Meet the Rising 25: Andre Robinson of the Los Angeles Clippers

Currently a video producer in the NBA, Robinson takes pride in being a point of inspiration for young videographers and people in his hometown.
June 5, 2019

Meet the Rising 25: Travis Case of the Los Angeles Kings

Shortly after graduating from Belmont University in 2016, Case began a career in sales that is off to an impressive start.
June 4, 2019

Meet the Rising 25: Samantha Timmons of the USTA

A recent graduate of the University of North Carolina at Charlotte, Timmons has experience connecting with audiences of all kinds.
May 31, 2019

Meet the Rising 25: Ryan Olli of the NFLPA and REP Worldwide

Olli is a graduate of North Carolina State University with a passion for advocating for professional athletes in a myriad of sports.