• Loading stock data...
Monday, August 11, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Meet the Rising 25: Zoë White of the Atlanta Hawks

woman_smiling

The Rising 25 Class of 2019, presented by AB InBev, represents some of the brightest young professionals in the sports industry. Over the next several weeks, we’re proud to introduce you to this year’s winners and highlight some of their achievements to date.

Today, meet Zoë White: manager of marketing integration & operations at the Atlanta Hawks. The daughter of a basketball coach in the San Diego suburbs, White attended Stanford University with the hope of one day pursuing a career in the sports industry. She earned her degree in human biology but eventually decided to explore another side of the industry.

“I started working for Stanford Athletics in their marketing department and went to start looking for jobs in professional sports during my senior year,” she recalls. “I ended up finding a position with the Hawks and I had never even been to Atlanta before. I just thought I’m going to take this with both feet in and try something totally different and then here I am still today.”

READ MORE: Meet the Rising 25: Samantha Timmons of the USTA

White credits her family’s support in being able to make the switch from the medical field. She took well to marketing, beginning as the Hawks’ marketing integration & operations coordinator. She stayed in that role for about two years before being promoted to senior coordinator. Within the last six months she took over the Hawks’ marketing integration and operations team after internal restructuring. Growing into a leader within the Hawks organization is a great point of pride with White.

“Getting the opportunity to be a manager, I think is a really cool experience that I’m super grateful for,” White states. “It’s still a work in progress and I’m still learning a lot but I’m excited to see what we can all accomplish together.”

Moving across the country site unseen was something of a risk for White. The move, however, ended up being one of the best decisions of her life. Getting out of her comfort zone helped her achieve success.

“Coming from a small town in California and also going to college in California, I’d been kind of in this bubble my whole life,” White says. “My parents were really pushing me to do something different and get outside of my comfort zone. I’ve got so many great opportunities that I would have otherwise had. Of course you don’t want to be uncomfortable, but just push yourself to do new things and take on projects where you don’t always know what the outcome is going to be. I think that has always really boded well for me so far.”

READ MORE: Meet the Rising 25: Travis Case of the Los Angeles Kings

White’s key advice to the up and coming professionals is to not be afraid to reach out and learn from those who have been there before.

“Build relationships with your professors, talk to people, meet up with people, and do informational interviews with people that have the job that you want,” she suggests. “I think that is something that can be valuable no matter what career path you’re going, you’re going down. Just talk to them, not try to get something from them, but just try to learn. If you maintain those relationships, there will be opportunities that will come to you.”

Meet the full class of 2019 here.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA Christmas Schedule Leans on LeBron, Steph While Betting on Flagg

The Lakers, Warriors, and Rockets are all in action.
May 10, 2025; New York, New York, USA; Boston Celtics center Kristaps Porzingis (8), and forward Jayson Tatum (0) and New York Knicks forward OG Anunoby (8) during game three of the second round for the 2025 NBA Playoffs at Madison Square Garden.

Celtics Sale Set to Close in Next Two Weeks

The $6.1B deal has taken longer to close than other recent franchise sales.

Former Heat Security Guard Indicted in $2M Memorabilia Scheme

He is accused of stealing more than 400 game-worn jerseys and other memorabilia, prosecutors say.
Jul 28, 2025; Arlington, Texas, USA; Dallas Wings guard Paige Bueckers (5) and guard DiJonai Carrington (21) during the game between the Dallas Wings and the New York Liberty at College Park Center.

WNBA Trade Deadline Hits Ahead of Looming CBA Chaos

The trade deadline is Thursday at 3 p.m. ET.

Featured Today

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
cartooons_of_2021_rising_25_winners

Rising 25 Virtual Gala

Virtual celebration honoring the Rising 25 Class of 2021.
man_smiling
June 12, 2019

Meet the Rising 25: George Steinbrenner IV of Harding Steinbrenner Racing

The youngest team owner in the history of IndyCar, Steinbrenner carries a passion for sports he inherited from his father and grandfather.
rising_25_logo_anheuser_busch_logo
October 8, 2020

Rising 25 Virtual Gala

Watch the virtual celebration honoring the Rising 25 Class of 2020.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
man_in_hat
June 10, 2019

Meet the Rising 25: Andre Robinson of the Los Angeles Clippers

Currently a video producer in the NBA, Robinson takes pride in being a point of inspiration for young videographers and people in his hometown.
June 5, 2019

Meet the Rising 25: Travis Case of the Los Angeles Kings

Shortly after graduating from Belmont University in 2016, Case began a career in sales that is off to an impressive start.
June 4, 2019

Meet the Rising 25: Samantha Timmons of the USTA

A recent graduate of the University of North Carolina at Charlotte, Timmons has experience connecting with audiences of all kinds.
May 31, 2019

Meet the Rising 25: Ryan Olli of the NFLPA and REP Worldwide

Olli is a graduate of North Carolina State University with a passion for advocating for professional athletes in a myriad of sports.