• Loading stock data...
Wednesday, November 13, 2024
DEADLINE EXTENDED: The Best Employers in Sports survey is now open through Nov. 13 Learn More

Rich Paul’s Klutch Athletics by New Balance Launches in 100 Stores

  • Paul’s Klutch Athletics sportswear brand is launching in Dick’s Sporting Goods, Foot Locker, and other retailers.
  • The super agent added NFL star Chase Young as an ambassador for Klutch Athletics.
Klutch Athletics by New Balance is launching in Dick's Sporting Goods, Foot Locker, and other retailers.
Syndication: Akron Beacon Journal

Rich Paul’s Klutch Athletics by New Balance sportswear is today launching 100 U.S. retail locations across Dick’s Sporting Goods, Foot Locker, JD Sports, DTLR, and Snipes stores.

Klutch Athletics is a Black-owned “athlete-first” apparel brand that “celebrates the intersection of sport, culture, and community.” Paul, the founder of Klutch Sports Agency and agent of LeBron James, announced Klutch Athletics in February with a suggested retail price of $40 for t-shirts to $120 for hoodies.

Chase Young, the Washington Commanders defensive end 2020 NFL Defensive Rookie of the Year, joined Klutch Athletics in April as the company’s first brand ambassador. Paul’s alignment with New Balance comes amid the brand’s resurgence in recent years and sponsorships with star athletes such as MLB’s Shohei Ohtani and the NBA’s Kawhi Leonard.

Paul’s Klutch Sports has been a key cog in the consolidation of major sports agencies in recent years. Klutch moved to expand beyond its basketball roots with its April acquisition of Elite Talent Management, an agency that reps 40 NFL players including Odell Beckham Jr.,  Christian Kirk, Zay Jones, and Isaiah Hodgins.

In 2020, United Talent Agency made a strategic investment in Klutch Sports Group and Paul joined UTA’s board of directors. Klutch’s NBA player clients include Anthony Davis, Draymond Green, Trae Young, De’Aaron Fox, Lonzo Ball, and Zach LaVine, but Paul’s agency recently lost Timberwolves star Anthony Edwards to WME Sports. 

Klutch Sports agent Nicole Lynn negotiated a $255 million contract signed by Philadelphia Eagles quarterback Jalen Hurts earlier this NFL offseason.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 20, 2024; London, United Kingdom; The New Balance FuelCell MD-X spikes worn by Gabrielle Thomas aka Gabby Thomas (USA) in the women's 200m during the London Athletics Meet at London Stadium.

Olympic Sprinter Sues New Balance Over ‘Cracked’ Shoes

Khamica Bingham is a two-time Olympic sprinter for Canada.
Foot Locker store

SEC Charges Former Foot Locker Executive With Insider Trading

The former employee netted more than $110,000 by shorting company stock.
A construction barrier at Freehold Raceway Mall highlights a new Foot Locker store on the way.

Foot Locker to Relocate From New York to Florida in Cost-Cutting Move

The announcement comes during a tough time in the sneaker industry.

Cooper Flagg Spurns Nike Ties for New Balance

Flagg is the projected top pick in 2025.
podcast thumbnail mobile
Front Office Sports Today

Is Jerry Jones Holding the Cowboys Back?

0:00

Featured Today

Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
opinion

Trump Win Puts Sports Back in the White House

With Trump back in the White House, sports get more political again.
Members of the NY Giants run onto the field to start the game between the New York Giants and the Washington Commanders at MetLife Stadium in East Rutherford on Sunday, Nov. 3, 2024.
November 8, 2024

The NFL Is Becoming the League With No Borders

Where will the NFL go next? International expansion will only get bigger.
November 5, 2024

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Nov 5, 2023; New York, NY, USA; Hellen Obiri of Kenya celebrates after finishing first place in the NYC Marathon.

On Brand Posts Record Sales, Says It’s No Longer ‘Just a Running..

The Swiss company credited its full-price strategy for its stellar quarter.
November 7, 2024

Under Armour Turnaround Underway, Raises Profit Guidance

CEO and founder Kevin Plank returned to lead the company in April.
April 13, 2019; Oakland, CA, USA; Detail view of Anta shoes worn by Golden State Warriors guard Klay Thompson (11) during the second quarter in game one of the first round of the 2019 NBA Playoffs against the LA Clippers at Oracle Arena.
November 8, 2024

Nike and Adidas Are Losing Sportswear Share in China

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Brooks Running posted positive numbers in Q1 of 2023.
November 2, 2024

Brooks Running Is Having Its Best Year Ever

Brooks opened its first store in Shanghai as it pushes into China.
October 30, 2024

Lululemon-Fanatics Collab With NHL Sees ‘Explosive’ First-Day Sales

The premium collection made up 80% of all NHL merch sales.
October 29, 2024

World Series Merch Hits Record Highs Despite Dominant Dodgers

Single-day sales records were set at both Dodger Stadium and Yankee Stadium.
Oct 26, 2022; San Francisco, CA, USA; A detailed view of Adidas Yeezy Boost 350 V2 "Bred" shoes worn by Arizona State Sun Devils coach Bobby Hurley during Pac-12 Media Day at Pac-12 Network Studios.
October 29, 2024

Adidas and Ye Officially Finalize Their Divorce

The company said the two sides reached an out-of-court settlement.