• Loading stock data...
Friday, June 14, 2024

Endorsement Magnet Shohei Ohtani Signs with New Balance

  • New Balance adds arguably baseball’s biggest name to its roster of endorsers.
  • Ohtani reportedly made $20M off the field in 2022 before taxes and agents’ fees.
Kiyoshi Mio-USA TODAY Sports

One of sports apparel’s most enduring brands is adding arguably baseball’s biggest name to its impressive roster of endorsers.

On Tuesday, New Balance announced that it has signed Los Angeles Angels pitcher/designated hitter Shohei Ohtani to a long-term partnership.

The 2021 American League MVP’s first campaign with the Boston-based company will be promoting a limited-edition 574 Cleat — a baseball version of the brand’s iconic sneaker. The special shoe will launch in February with a suggested retail price starting at $120.

Ohtani joins an underrated group of athlete partners at New Balance, which includes two-time Finals MVP Kawhi Leonard, Sydney McLaughlin, Coco Gauff, Raheem Sterling, and Sadio Mane. The company has also worked with pop culture staples Jack Harlow and Jaden Smith.

The 28-year-old Japanese phenom is becoming a lightning rod for brands — both in the United States and in his native Japan.

  • In 2022, Ohtani reportedly made $20M off the field before taxes and agents’ fees, tripling his endorsement numbers from 2021 and serving as the highest mark in MLB in at least a decade, per Forbes.
  • He was on the covers of GQ, Sports Illustrated, and Time, as well as the video game “MLB: The Show” in the span of six months.
  • He had 17 different brand endorsements in 2022 — the most ever tracked by SponsorUnited. He also attracted 22 Japanese brands to advertise at Angels Stadium, the most of any MLB ballpark.

Arte Moreno Takes Angels Off Market, ‘Have Unfinished Business’

The Nationals only MLB team left for sale.
January 23, 2023

“Shohei is a once-in-a-generation athlete who fits with our larger roster of athletes in their approach to their respective sports,” said New Balance’s head of baseball sports marketing Neil Brooks. “Shohei is never satisfied and is constantly pushing himself and his team to be better while letting his on-field performance speak for itself. We look forward to building the relationship and helping Shohei achieve his dreams and in the process truly change the game as we know it.”

Ohtani’s game-changing play led to him signing a one-year, $30 million contract with the Angels this offseason — the largest ever for an arbitration-eligible player. With unrestricted free agency lurking, he could be in line to sign North American sports’ first-ever $500 million contract.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rays Nearing $1.3B Stadium Deal, Clear Path to St. Pete Commitment

The St. Petersburg city council gives preliminary approval to the Rays’ $1.3 billion stadium project.

What Would TNT Sports Look Like Without the NBA? Here’s What We Know

Warner Bros. Discovery still has plenty of other sports rights.

Cricket, NWSL Among Emerging Sports to Set Attendance Marks

Cricket and the NWSL set new attendance records, while MLB and the WNBA enjoyed their own strong turnouts.

MLB Forges Ahead With Global Tour, Aims to Clear European Hurdles

The London Series with the Mets and Phillies coincides with a Dodgers-Yankees matchup in New York.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
May 10, 2024; Lake Forest, IL, USA; Chicago Bears quarterback Caleb Williams during a press conference before Chicago Bears rookie minicamp at Halas Hall.
June 13, 2024

Caleb Williams Launches Investment Firm Before Signing a Bears Contract

Williams announced 888 Midas for private equity, VC, and real estate deals.
June 13, 2024

Why Alexis Ohanian Thinks Women’s Track Is Ripe for Heavy Investment

The serial sports investor explains his plans for women’s track to ‘FOS.’
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 12, 2024

Jerry West, Legendary NBA Player and Exec, Dies at 86

The NBA has lost its logo. 
June 11, 2024

The ‘Impossible’ Happens: Joey Chestnut Out of Nathan’s Hot Dog Contest Over Brand Beef

The pro eating champion’s partnership with Impossible Foods is the culprit.
June 11, 2024

An Olympic Contender Explains How You Can ‘Lose Money’ In Elite Running

‘If you want to make money in this sport, it’s all about shoe deals. It’s all about getting sponsored.’
June 10, 2024

Clark’s Olympic Snub Ignites Debate, Reveals Complexities Beyond Court

Business and basketball goals are coming into direct conflict as a result of the much-debated decision.