• Loading stock data...
Saturday, February 15, 2025

Report: USC and UCLA Heading to Big Ten As Soon As 2024

  • The schools are reportedly heading for the Big Ten, potentially by 2024
  • The moves could have major implications for media rights deals for the Big Ten and Pac-12.
Kirby Lee-USA TODAY Sports

The Big Ten may have just sparked a second round of major conference realignment in one year. 

USC and UCLA are reportedly leaving the Pac-12, according to The Mercury News. The moves could come as soon as 2024.

The report cautions, however, that the realignment “has not been finalized by the highest levels of power.”

USC and UCLA are two key members of the Pac-12, a league that has struggled in recent years to sustain its historic football prowess. The news comes just a year after the Pac-12 brought in George Kliavkoff as the new commissioner. 

The moves could also have major implications for media rights. The Big Ten has been negotiating a new deal that could be worth $1 billion annually. With the additions of major brand names like USC and UCLA, the numbers could go even higher.

For the Pac-12, the results could be catastrophic on renegotiations for the league’s media rights, which are up in 2024.

There could be logistical concerns, however, as the closest Big Ten schools are in the midwestern region. UCLA and USC would have to contend with significant travel costs.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 18, 2024; Indianapolis, Indiana, USA; Eastern Conference guard Damian Lillard (0) of the Milwaukee Bucks reacts after a play during the second half of the 73rd NBA All Star game at Gainbridge Fieldhouse.

The NBA’s Latest Attempt To Solve the All-Star Game Conundrum

A new mini-tournament on a lame-duck network may not solve the problem.

What Has to Happen Next for Flag Football to Become an NCAA..

Flag football is one step closer to being a full-fledged college sport.
NC State women's cross country

Trump Education Department Pulls Biden’s NIL Pay Equity Rule

The Biden Administration had issued the guidance in its final days.
Ashton Jeanty

Ashton Jeanty on the Group of 5’s NFL Superpower

To Jeanty, development and playing time can lead to “life-changing” NFL money.

Featured Today

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Brady and Mahomes
February 8, 2025

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.

Notre Dame Latest CFB Team to Hire GM From NFL

Notre Dame has hired a Lions front office executive.
February 13, 2025

Caitlin Clark Effect: Lasting Impact on Women’s College Hoops Viewership?

Women’s March Madness starts March 16 with Selection Sunday.
February 13, 2025

Players Seek Better Deal With EA Sports College Football

Players will get $1,500 upfront.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Jan 20, 2025; Washington, DC, USA; Seats in Rotunda remain empty ahead of the Inauguration of U.S. President-elect Donald Trump at the U.S. Capitol on January 20, 2025 in Washington, DC. Donald Trump takes office for his second term as the 47th president of the United States.
exclusive
February 7, 2025

The NCAA Appears No Closer to Getting Its Coveted Congressional Wish List

A flurry of college sports stakeholders spent the week on Capitol Hill.
NCAA flag
February 6, 2025

NCAA Bans Trans Athletes From Women’s Sports After Trump Order

The move was expected after a Trump executive order.
The NCAA logo on the field in the closing second of the Anderson University inaugural football game with St. Andrew's University on Spero Financial Field at Melvin and Dollie Younts Stadium at Anderson University in Anderson, S.C. Saturday, September 7, 2024. Anderson won 51-14.
February 4, 2025

At Least 250 Athletes Have Opted Out of the House v. NCAA..

At least 250 opted out of the settlement, FOS can confirm.
Oregon defensive lineman Derrick Harmon pressures Oregon State wide receiver Jeremiah Noga as the Oregon State Beavers host the Oregon Ducks Saturday, Sept. 14, 2024 at Reser Stadium in Corvallis, Ore.
exclusive
February 4, 2025

ESPN, Fox, CBS All Open to Media Rights Package With Pac-12

One source characterized media rights negotiations as “productive.”