• Loading stock data...
Tuesday, December 16, 2025

Reebok Owner Eyes Takeover of Popular British Retailer

  • Authentic Brands Group has expressed interest in a takeover bid for British fashion retailer Ted Baker.
  • Ted Baker has 376 stores worldwide and its own lines of running shoes and athleisure wear.
Ted Baker

Reebok and Sports Illustrated owner Authentic Brands Group has expressed interest in a takeover bid for British fashion retailer Ted Baker. 

Ted Baker has 376 stores worldwide and its own lines of running shoes and athleisure wear for both men and women.

ABG joins a group of investors who submitted non-binding offers for Ted Baker last week. No deal is imminent, but ABG has submitted its bid in order to partake in the formal sale process. 

  • Private equity firm Sycamore Partners has also submitted a non-binding bid.
  • Sycamore submitted two takeover bids for Ted Baker in March, which got rejected.
  • Ted Baker rejected the bids because it undervalued the brand at roughly $334 million.
  • The fashion retailer saw its sales increase 35% in 2021.

Investing in well-established properties is no stranger to ABG, which owns fashion, athletic apparel, and equipment brands Nine West, Prince Sports, Tapout, Volcom, and others. 

In January, ABG reportedly purchased a 55% stake in David Beckham’s DB Ventures for $271 million. DB Ventures controls the soccer star’s deals with Tudor watches and Haig whiskey. In March, ABG completed its acquisition of Reebok from Adidas in a deal valued at $2.5 billion.

Not in Public 

In January, ABG canceled its plans for an IPO, according to an SEC filing. Instead, the conglomerate raised money through private sources and is valued at $13 billion after an investment in November 2021 from CVC Capital Partners and HPS Investment Partners.

ABG CEO Jamie Salter has said that the company still plans to go public, but will likely do so in 2023 or 2024.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Everyone in Sports Wants to Be an Owner

The new brass ring for everyone in sports.

Las Vegas Gets MLS Recommendation From Key Team Owner

An MLS team in Las Vegas would give the league 31 teams.

Messi’s MLS Arrival Validates ‘Beckham Strategy’ 16 Years Later

Risky moves to lure Beckham paved the way to landing Messi.

Featured Today

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.
October 27, 2025

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
Sponsored

Brian Hoyer: Patriots Lessons, NIL Chaos & His Post-NFL Career

The former Patriots QB talks to FOS about college football’s radical transformation.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.