Monday, September 28, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Record Price Tags on Michael Jordan Cards

  • Two Michael Jordan rookie cards sold for a record price of $738,000 each.
  • The sale is further evidence of the reemerging sports card industry.
Michael Jordan trading cards fetched a high price.
Goldin Auctions

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The sports cards renaissance continues to reach new heights – with the help of Michael Jordan.

Two 1986 Michael Jordan Fleer rookie cards sold for a record price of $738,000 each on Saturday. 

Their price was due in part to their PSA 10 status, the highest grading standard.

The market for Jordan rookie cards has fluctuated for years, and cards in this condition previously had prices ranging from $18,000 to $30,000. But valuations got a boost from the hype around ESPN’s “The Last Dance,” according to the Action Network’s Darren Rovell.

  • At the time of the documentary’s premiere in April, record sales for the Jordan rookie card reached $48,000. 
  • After the final episode aired in May, the record price jumped to $97,200. 
  • Last month, the card had a price tag of $150,000.

Of the 20,281 graded Jordan cards, 316 of them are PSA 10s. After the record pair of sales, a PSA 9 sold for $66,123 on eBay. 

Saturday’s auction, held by Goldin Auctions, also included a 1925 Lou Gehrig rookie and Patrick Mahomes and Steph Curry cards. Each one sold for over $800,000. 

The sales follow an influx of action in the trading card space, including investment in new trading platforms like Rally and Loupe.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Panini Says Fanatics Cheated to Win NBA, NFL Card Deals

The allegations were made in a new court filing.

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.

Sanders’s Record NFLPA Income Was Mostly From Trading Cards

The bulk of Sanders’s record NFLPA income came from cards, not jerseys.
Jan 9, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) moves the ball against Milwaukee Bucks guard Kevin Porter Jr. (7) during the second half at Crypto.com Arena.

LeBron Will Wear Special Jersey Patch for Fanatics Trading Cards

Fanatics Collectibles, which owns Topps, is the NBA’s official trading card licensee.
podcast thumbnail mobile
Front Office Sports Today

9/28/26 – College Sports Bill Vote, Man City Found Guilty, Phillies Survive Collapse

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 27, 2026

Some NFL Players Tone Down Celebrations After Surprise Fines

Star wide receivers decided to keep their money.
September 27, 2026

U.S. Avoids Disaster With Biggest Presidents Cup Comeback Ever

Donald Trump was on hand a day after attending Texas-Tennessee.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
First at FOS
September 24, 2026

Albert Pujols Says He Pursued MLB Ownership

The three-time MVP said his group was outbid for multiple franchises.
September 24, 2026

Draymond Green on LeBron’s Polymarket Deal: ‘I Think It’s Great’

James announced a partnership with Polymarket earlier this month.
September 22, 2026

Why Kerri Walsh Jennings Picked a Side in the Volleyball War

The Olympian co-owns the expansion team NorCal Rumble.
September 21, 2026

Presidents Cup International Team Wants ‘Separation’ From PGA Tour

The U.S. leads the Presidents Cup 13-1-1 all-time.