Saturday, August 15, 2026

Show Them the Money: Record NWSL Media Deals Fueling Record Player Contracts

  • Two record-setting deals have been signed in the last month.
  • League commissioner Berman says funneling increased revenue to players is a priority.
Swanson
Kamil Krzaczynski-USA TODAY Sports

First came the big-time media money for the NWSL. Now, here come the record-setting player contracts. Not long after the league signed $240 million worth of rights contracts with four networks—the most lucrative set of media deals in women’s sports history—NWSL players are now seeing unprecedented deals of their own.

The Chicago Red Stars on Tuesday signed striker and U.S. national team star Mallory Swanson to a reported $2 million contract spanning four guaranteed years and a fifth-year option, setting a new league record. The pact, a major move for new Red Stars owner Laura Ricketts, arrives less than a month after the Houston Dash inked a $1.5 million contract with forward María Sánchez, covering three years and an option for 2027. The Red Stars did not confirm the total in the Swanson contract, but they did say the deal was the “most lucrative agreement in the history of the NWSL.” (Swanson’s husband is Chicago Cubs shortstop Dansby Swanson.  That MLB team is led by Laura Ricketts’s brother Tom.)

The NWSL salary cap this season is doubling to $2.75 million, and commissioner Jessica Berman has said that funneling increased revenue to players is a key priority. The current free agency cycle is the league’s second after reaching a labor deal with the NWSL Players Association in early 2022. 

“We are really seeing the investment flow, not just into the infrastructure of the league and facilities and staffing, but also to the players, and we’re really proud of that,” Berman said prior to last week’s NWSL Draft.

The league’s upward momentum in player salaries exceeds what is happening in the WNBA, which saw its salary cap rise 3% to $1.42 million in 2023. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cubs, Nationals in Trademark Fight with WNBA Over ‘The W’

The baseball teams claim the league’s filing could cause “confusion.”
Exclusive

Project B Will Launch With Olympic Gender Eligibility Policy

The WNBA has come under fire for lacking an explicit gender policy.
XXXY
Exclusive

Cunningham Controversy Sends XX-XY T-Shirt Sales Surging

Former Levi’s CMO says her brand has seen a huge boost.

How the Chicago Sky Found the League’s Biggest Revelation

Sydney Taylor went undrafted in 2024 and played two years in Europe.
podcast thumbnail mobile
Front Office Sports Today

NBA Owners ‘Stunned’ by Lakers Sale, Knicks’ $67M Run, WTA Sex Testing Starts

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Bayonne celebrates after defeating Blackwood in the New Jersey Little League State Championships at the Cresskill Little League Baseball field, Aug 3, 2026, Cresskill, NJ, USA.

How a Little League Tournament Turned Into a Legal Battle

Two Tulsa teams were disqualified over eligibility issues this summer.
August 14, 2026

Why Jeff Bezos Remains on the NFL Ownership Sidelines

FSG announced the Liverpool deal Friday.
Philadelphia Phillies second baseman Luis Arraez (4) celebrates after getting on base Aug. 13, 2026 at the Field of Dreams in Dyersville, Iowa.
August 14, 2026

MLB Sets 2027 Field of Dreams, 2028 All-Star Game Amid Labor Fight

Red Sox, Royals get Field of Dreams as Giants land All-Star Game.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Aug 13, 2026; Dyersville, Iowa, USA; Philadelphia Phillies designated hitter Kyle Schwarber (12) leads off the game with a home run against the Minnesota Twins at the Field of Dreams. Mandatory Credit: Reese Strickland-Imagn Images
Opinion
August 14, 2026

MLB Field of Dreams Game Proves Baseball Sells Nostalgia Best

Netflix’s Field of Dreams game debut was nothing short of sentimental.
Madison Beer attends the Clive Davis party, also referred to as the annual Pre-Grammy Gala, in Beverly Hills, California, U.S., January 31, 2026.
First at FOS
August 14, 2026

NFL WAGs Going Viral at Practice Are No Coincidence

The moments are part of a coordinated content rollout to reach women.
August 13, 2026

Field of Dreams Game Survives Rain, Delivers Nostalgia

Weather worries gave way to an emotional night in Iowa.
August 13, 2026

LIV Golf Confusion Builds As Season Finale Details Still Scarce

The $40 million team championship has yet to be canceled.