Manchester United’s latest record-breaking deal is further evidence that the Glazers may have no interest in selling the Premier League club — despite strong protests from its supporters.
American tech giant Qualcomm is taking over Manchester United’s main shirt sponsorship in what is the most lucrative kit deal in the world, according to multiple reports. The company will pay $75 million annually to display its Snapdragon brand.
TeamViewer has been paying nearly $56 million a year for those rights, which will now end after this season.
Rumors are rampant that the Glazers could sell Man United, but the controversial club owners continue racking up record revenues despite failing to win a Premier League title since 2013. In July, the club extended its deal with Adidas to make its uniforms for a staggering annual fee of $115 million — more than any other English club.
The Glazers haven’t commented publicly about a potential sale in months after pushing back any formal process at the end of last season.
European Conquest
While some U.S. major sports leagues have begun to allow small jersey sponsorship, the deals pale in comparison to the likes of top European soccer pacts.
The New York Yankees are receiving $25 million per year from their new jersey sponsor, while the Los Angeles Lakers and Golden State Warriors are getting $20 million annually.
Manchester United’s $75 million more than doubles even the most expensive stadium naming rights deals in the U.S., like the $35 million Crypto.com Arena deal.
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