• Loading stock data...
Tuesday, December 16, 2025
    More
    Athletes

    Quinn Ewers Signs NIL Deal With Athletic Brewing Co. 

    By
    Aug 30, 2024 | 10:53 am
    UPDATED Sep 23, 2024 | 05:17 pm
    Brett Patzke-USA TODAY Sports

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Quinn Ewers
    • Sport: Football
    • School: Texas
    • Brand: Athletic Brewing Co. 

    The deal: A college athlete and a beer company may not be the most responsible NIL partnership, but the Texas quarterback (above) is making it work with a nonalcoholic beer brand. Ewers, who is sixth on On3’s NIL 100 with a valuation of $1.7 million, signed a deal with Athletic Brewing Co. earlier this week, and put out his first social post for the brand Thursday. In August, Ewers had two other high-profile brand partnerships with Dr Pepper and Hulu.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Oklahoma Sooners wide receiver Isaiah Sategna III (5) smiles as he scores a touchdown during a college football game between the University of Oklahoma Sooners (OU) and the LSU Tigers at Gaylord Family Ð Oklahoma Memorial Stadium in Norman, Okla., Saturday, Nov. 29, 2025. Oklahoma won 17-13.
    by

    Athlete Advocacy Group Proposes College Sports CBA
    More conference administrators have endorsed collective bargaining.
    Nov 15, 2025; Athens, Georgia, USA; Texas Longhorns head coach Steve Sarkisian gestures after a game against the Georgia Bulldogs at Sanford Stadium
    by

    Texas and Miami Are on the Outside Looking In at CFP Bids
    The two programs—and their fans—find fault with current CFP rankings.
    Nov 12, 2025; Washington, DC, USA; Democratic House Leader Hakeem Jeffries, center, House Minority Whip Katherine Clark (D-Mass.), left, and Rep. Pete Aguilar (D-CA), right, the chair of the House Democratic Caucus, lead Democrat house members down the steps to a press conference at the United States Capitol as members return after a 54-day break, before House lawmakers take up legislation that would end the longest government shutdown in American history and vote on the Senate-passed spending deal..
    by

    How the SCORE Act Vote Fell Apart 
    A vote on the SCORE Act has now been delayed twice due to a lack of support.
    Tennessee Attorney General Jonathan Skrmetti addresses the media during a press conference discussing the U.S. Supreme Court's 6-3 decision which upheld Tennessee's ban on gender transition treatments for transgender minors at Tennessee State Capitol in Nashville, Tenn., Wednesday, June 18, 2025. House Majority Leader William Lamberth, R-Portland, left, and Senate Majority Leader Jack Johnson, R-Franklin join him on stage.
    by

    College Sports Enforcement Effort Stalls As Schools Hold Out 
    Tennessee’s AG expressed “grave concern” about schools signing the agreement.

    Featured Today
    by

    How Pickleball Became One Massive Private-Equity Rollup
    Pickleball roads lead back to billionaire Tom Dundon.
    Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
    December 13, 2025

    The Lucrative NBA Cup Is Here to Stay
    The in-season tournament, launched in 2023, is turning into a staple.
    The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
    December 7, 2025

    The Multibillion-Dollar Business of Pro Athlete Recovery
    What started as ice baths has evolved into a multibillion-dollar industry.
    Big League Wiffle Ball
    November 29, 2025

    Celebrity-Backed Wiffle Ball Has Big-League Aspirations
    Big League Wiffle Ball team owners include Kevin Costner and David Adelman.

    More in Athletes
    Aug 27, 2025; Flushing, NY, USA; Polina Kudermetova of Russia in action against Aryna Sabalenka of Belarus in the second round of the women’s singles at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.
    by

    Three Russian Tennis Players Have Switched Nationalities in Offseason
    Aryna Sabalenka has said she plans to continue to represent Belarus.
    December 12, 2025

    Caitlin Clark Says She’s ‘100%’ in Return to Court at USA Camp
    Caitlin Clark returned to the court at full strength for USA Basketball.
    December 15, 2025

    Philip Rivers Return Means 5 More Years of Health Insurance—for 10 Kids
    The QB’s large family can get another half-decade of health coverage.
    Sponsored

    Brian Hoyer: Patriots Lessons, NIL Chaos & His Post-NFL Career
    The former Patriots QB talks to FOS about college football’s radical transformation.
    Tennis
    December 11, 2025

    Tennis Pro Suspended 20 Years for Alleged Match-Fixing Syndicate
    Quentin Folliot was also fined $70,000.
    Trinity Rodman
    December 11, 2025

    NWSL Will Vote on Seismic Rule Change to Keep Stars Like Rodman
    The battle over Trinity Rodman’s future could reshape the NWSL.
    Jan 18, 2024; Calgary, Alberta, CAN; Calgary Flames center Dillon Dube (29) against the Toronto Maple Leafs during the first period at Scotiabank Saddledome.
    December 10, 2025

    Third Hockey Canada Trial Defendant Signs U.S. Pro Deal
    Dillon Dubé signed a professional tryout agreement with the Blues’ AHL affiliate.
    Pete Alonso
    December 10, 2025

    David Rubenstein’s Orioles Finally Give Free Agent Huge Contract
    Pete Alonso is leaving New York after seven seasons.