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Friday, February 13, 2026
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    Quinn Ewers Signs NIL Deal With Athletic Brewing Co. 

    By
    Aug 30, 2024 | 10:53 am
    UPDATED Sep 23, 2024 | 05:17 pm
    Brett Patzke-USA TODAY Sports

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Quinn Ewers
    • Sport: Football
    • School: Texas
    • Brand: Athletic Brewing Co. 

    The deal: A college athlete and a beer company may not be the most responsible NIL partnership, but the Texas quarterback (above) is making it work with a nonalcoholic beer brand. Ewers, who is sixth on On3’s NIL 100 with a valuation of $1.7 million, signed a deal with Athletic Brewing Co. earlier this week, and put out his first social post for the brand Thursday. In August, Ewers had two other high-profile brand partnerships with Dr Pepper and Hulu.

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