• Loading stock data...
Thursday, November 13, 2025
    More
    Athletes

    Quinn Ewers Signs NIL Deal With Athletic Brewing Co. 

    By
    Aug 30, 2024 | 10:53 am
    UPDATED Sep 23, 2024 | 05:17 pm
    Brett Patzke-USA TODAY Sports

    Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:

    • Athlete: Quinn Ewers
    • Sport: Football
    • School: Texas
    • Brand: Athletic Brewing Co. 

    The deal: A college athlete and a beer company may not be the most responsible NIL partnership, but the Texas quarterback (above) is making it work with a nonalcoholic beer brand. Ewers, who is sixth on On3’s NIL 100 with a valuation of $1.7 million, signed a deal with Athletic Brewing Co. earlier this week, and put out his first social post for the brand Thursday. In August, Ewers had two other high-profile brand partnerships with Dr Pepper and Hulu.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    College Hoops Accounts for Nearly 30% of Revenue-Sharing Payments
    Men’s and women’s basketball account for nearly 29% of revenue-sharing money.
    Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
    by

    NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess
    There’s no limit to how much players can make from NIL deals.
    by

    Big 12’s Yormark Defends Slow NIL Go Approvals: ‘That’s Not a Glitch’
    Collectives have been starting to pay players without approvals.
    Jamier Brown
    by

    Judge Temporarily Allows Ohio High Schoolers to Make NIL Deals
    Most states do not restrict high school NIL deals.

    Featured Today

    TUCSON, ARIZ. -- Resurfacing and painting of the new floor at McKale Center.
    by

    The Business of College Basketball’s Signature Courts
    Signature floors are a creative—and increasingly expensive—corner of college sports.
    Aug 6, 2025; Sandy, UT, USA; Queretaro defender Edson Partida (22) watches the ball during the second half of the game against Real Salt Lake at America First Field
    November 8, 2025

    Mexican Soccer Is the Next Frontier for American Investors
    Liga MX is an appealing proposition with big potential upside.
    G League
    November 6, 2025

    Is College Basketball About to Raid the G League?
    Two G Leaguers have gone back to college. More could follow.
    Oct 11, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions head coach James Franklin stands on the field following the game against the Northwestern Wildcats at Beaver Stadium
    November 1, 2025

    College Football’s Coach Buyout Bonanza: All Your Questions Answered
    Schools owe their fired coaches millions in buyouts—and it isn’t over.

    More in Athletes
    Paul Skenes
    by

    Paul Skenes Will Get Cy Young Bonus That Is Triple His Salary
    The Pirates star isn’t eligible for arbitration until after the 2026 season.
    November 10, 2025

    Victor Oladipo Attempting G League Comeback After $125M NBA Career
    Oladipo will be one of the wealthiest G League players ever.
    Nov 12, 2025; Belleair, Florida, USA; Indiana Fever guard Caitlin Clark (22) plays in the Annika Pro-Am golf tournament at Pelican Golf Club.
    November 12, 2025

    Caitlin Clark Effect Hits Golf Again—and TV Network Expands Coverage
    The WNBA star drew large crowds at a pro-am Wednesday.
    Sponsored

    How HOKA is Reimagining the NIL Relationship
    On Location is redefining the Olympic experience by creating lasting connections beyond the Games.
    November 10, 2025

    Mickelson Hires Defamation Lawyer: No Longer Going to Sit Quietly
    The golfer is fighting back against allegations of insider information.
    Sabalenka
    November 10, 2025

    Aryna Sabalenka Caps Richest Season in Women’s Tennis History
    The $15 million Sabalenka banked in 2025 is a WTA record.
    Mar 21, 2023; Miami, Florida, USA; Japan third baseman Munetaka Murakami (55) looks on after hitting a home run during the second inning against USA at LoanDepot Park.
    November 9, 2025

    Munetaka Murakami Is Next Potential Japanese MLB Superstar
    The former Triple Crown winner has been officially posted to MLB clubs.
    Santana Moore from Kansas City holds a belt Saturday, Feb. 1, 2025, as WWE fans crowd downtown Indianapolis ahead of the Royal Rumble at Lucas Oil Stadium.
    November 7, 2025

    Wrestler Says He Was ‘Hung Out to Dry’ By WWE After Injuring..
    The WWE terminated Menzies’s contract early after his social media post.