Front Office Sports keeps you updated on the latest NIL (name, image, and likeness) deals shaping college sports. Here’s who is cashing in now:
- Athlete: Quinn Ewers
- Sport: Football
- School: Texas
- Brand: Athletic Brewing Co.
The deal: A college athlete and a beer company may not be the most responsible NIL partnership, but the Texas quarterback (above) is making it work with a nonalcoholic beer brand. Ewers, who is sixth on On3’s NIL 100 with a valuation of $1.7 million, signed a deal with Athletic Brewing Co. earlier this week, and put out his first social post for the brand Thursday. In August, Ewers had two other high-profile brand partnerships with Dr Pepper and Hulu.
![[Subscription Customers Only] Jun 15, 2025; Seattle, Washington, USA; Botafogo owner John Textor inside the stadium before the match during a group stage match of the 2025 FIFA Club World Cup at Lumen Field.](https://frontofficesports.com/wp-content/uploads/2026/02/USATSI_26465842_168416386_lowres-scaled.jpg?quality=100&w=1024)
