Tuesday, July 7, 2026

Promo Spotlight 7/25–7/31

By Meaghan McCloskey, @Meaghan_Mc3

I’ve always been intrigued by the promotional and giveaway side of sports. It’s fun to look at the different promotions and think about the ‘how’s’ and ‘why’s’ that went into the planning. Some are more traditional and mellow, like a bobblehead, while others are more out of the box, like the Lakewood BlueClaws “Caturday” promotion. Each week, I’ll share with you some of my favorite promotions that happened the previous week around the sports world.

Cubs Misting Fan- Cubs, 7/30: The Cubs helped fans stay cool on Saturday by giving away misting fans to the first 10,000 people through the gates. It’s difficult to cool off when sitting at an outdoor baseball game for three-plus hours, but the Cubs found a great solution. This also takes me back to my childhood, as misting fans were very popular in the late-90s and early 2000s.

Source: https://chicago.cubs.mlb.com/schedule/promotions.jsp?c_id=chc&y=2016

Umbrella Hat- Angels, 7/31: In another effort to help keep fans cooled off at games, the Angels gave away this awesome umbrella hat. It’s one of the quirkier giveaways out there, but I’m sure it was nice to have for this Sunday afternoon game. Here’s a video of some Angels players modeling the headwear:

Sano Globe- Twins, 7/30: If there’s a pun in the name, there is a 100 percent chance it will be featured. This Miguel Sano Globe is no different. It’s a great year-round decoration that will help fans ‘think cool thoughts’ during the summer while also getting them excited for baseball during the winter.

Source: https://minnesota.twins.mlb.com/schedule/promotions.jsp?c_id=min

Build-a-Papi- Red Sox, 7/26: There have been a lot of tributes to David Ortiz during his final season in baseball, but this one is probably my favorite. The Red Sox did a great job providing a unique and interactive giveaway to honor their long-time slugger. Equipped with a gold chain, beard and sunglasses, fans were able to transform into the legendary Big Papi Tuesday night at Fenway. Based on these pictures, fans seemed to enjoy themselves. Mike Trout and the Angels even got in on the action two days later during the opening game of their weekend series with the Sox in LA.

Wilmer Flores “Tears to Cheers” Double-Sided Bobblehead- Brooklyn Cyclones, 7/31: Baseball is weird and the story behind this bobblehead is one that lives up to that standard. If you aren’t familiar with Wilmer Flores, at last year’s trade deadline, he started crying mid-game because he heard that he had been traded from the Mets to the Brewers. The only thing was that he was never actually traded. Two nights later, he hit a walk-off home run for the Mets that capped a wild 48 hours for him. Now, he’s getting a double-sided bobblehead. The Mets Single-A affiliate Brooklyn Cyclones are giving away this commemorative bobblehead that shows the emotional highs and lows Flores experienced. The Cyclones have done a fantastic job producing a giveaway that is unique to the Mets organization and one of their former players.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 19, 2022; Scottsdale, AZ, United States; Victor Evans (26) jumps to dunk the ball at Victorium. Basketball Big3 Tryouts

Big3 Fights Lawsuit Over NFTs Amid Plans to Go Public

A Big3 representative says the case is a “classic nuisance suit.”
Jul 5, 2026; East Rutherford, New Jersey, USA; Norway forward Erling Haaland (9) scores his teams second goal of the match against Brazil during a Round of 16 match of the 2026 FIFA World Cup at New York New Jersey Stadium. Mandatory Credit: Vincent Carchietta-Imagn Images

Bidding for Next World Cup Rights Could Start at $1B

Fox paid $485 million for the rights to the 2026 World Cup.

World Cup Is Drawing NFL Playoff Audiences

Fox and Telemundo set more milestones during last week’s U.S. win.
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
St. John's Zuby Ejiofor

Why Rev-Share Era Hasn’t Been a Boon for Basketball-Only Schools

Power conference men’s basketball rosters aren’t restricted to the rev-share cap.
NBA Cup
November 26, 2025

Luka Dončić Wants ‘Dangerous’ NBA Cup Court Designs Changed

Dončić first complained about the court designs two seasons ago.
February 11, 2026

Jameis Winston Says He’s Given Seven Figures to Florida State

Winston led Florida State football to its last national championship. 
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Fernando Tatis
October 6, 2025

Arbitrator Says Tatis Jr. Must Pay Big League Advance Millions

Tatis has called the agreement a “predatory” loan.
September 3, 2025

Ohio State–Texas Showdown Was Most-Watched Week 1 CFB Game Ever

Fox drew 16.62 million viewers on Saturday afternoon.
Oklahoma Sooners defensive back Woodi Washington (5) runs after a reception during the Armed Forces Bowl football game between the University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024.
August 19, 2025

Oklahoma Selling Fans Tickets to Press Conferences

Press conference tickets for the Sooners’ season opener are already sold out.
August 11, 2025

NBA Christmas Slate Leans on LeBron, Steph; Bets on Flagg

The Lakers, Warriors, and Rockets are all in action.