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Sunday, April 21, 2024
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Premier Lacrosse League Assigning Designated Home Markets

  • New structure, set for 2024 debut, more closely resembles those at other major sports leagues.
  • Latest move extends a run of major business developments for the league in the last three years.
Bob DeChiara-USA TODAY Sports

The Premier Lacrosse League is hitting another milestone with the formation of a new competition structure. 

In one of the PLL’s largest developments since its 2019 debut — a plan that will begin next year and evolve from PLL’s existing, tour-based model — each of its eight teams will be assigned to specific geographic markets. 

The PLL will continue to operate as a single-entity property and still own and operate all eight franchises — but will now more closely resemble other major sports leagues.

The new format is only the latest evolution for the league. 

It signed a media rights deal in 2022 with Disney’s ESPN and ABC reportedly worth eight figures, brought in additional top-tier investors in a Series D funding round, completed a large-scale deal with Ticketmaster, posted other gains in fan engagement, and merged with the former Major League Lacrosse to become the only significant entity in outdoor pro lacrosse.

That last funding reportedly doubled the league’s undisclosed valuation compared to 2021. Burke Magnus, ESPN’s president of content, called the market-based plan “a smart progression at the perfect time.”

Fans can vote on potential team locations starting June 3. Their input will inform internal analysis and various business considerations to produce the final selections, which will be announced in Q4 2023. 

“This move will unlock deeper, more connected relationships between our fans, teams, and players,” said Paul Rabil, PLL co-founder and president. “We’re giving the PLL local love and global awareness.”

The 2023 PLL season will start June 3-4 in Albany, New York.

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