Sunday, May 24, 2026

Powerade, BODYARMOR Pour into Coke’s $11.3B Quarter

  • Coca-Cola reported $11.3 billion in second-quarter revenue.
  • The company’s sports drink segment grew 7%.
Coca Cola
Jay Biggerstaff-USA TODAY Sports

Coca-Cola reported $11.3 billion in second-quarter revenue Tuesday, outpacing analysts’ estimates of $10.56 billion and growing 12% from the same period last year. 

The company’s sports drink segment grew 7%, primarily attributed to the growth of BODYARMOR and Powerade.

After purchasing 15% of BODYARMOR in 2018, the company acquired the brand’s remaining shares for $5.6 billion in November 2021. Coca-Cola’s earnings report is BODYARMOR’s second full quarter under the brand.

  • During the three months that ended July 1, 2022, Coca-Cola recorded net charges of $13 million related to the acquisition. 
  • The charges include transition and transaction costs, employee retention costs, and “the amortization of noncompete agreements, net of the reimbursement of distributor termination fees.”

Net income reached $1.91 billion, down from the $2.62 billion it recorded one year ago. The company said its second-quarter revenue grew due to higher pricing and an increase in global case volume.

Coca-Cola raised its full-year outlook, expecting organic revenue growth of 12% to 13% compared to its previous guidance of 7% to 8%.

Pixel Pour

During the quarter, Coca-Cola released a new flavor called Byte, which is supposed to taste like pixels. The drink appeared globally on Pixel Point, an island in the video game “Fortnite.” The company previously stated the flavor was inspired by the global gaming community.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).

Featured Today

Bart Swings/Falyn Fonoimoana/Avery Poppinga

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf, Lifestyle, and Licensed Sports

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investors’ Tariff Concerns Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.