As discussions around college athlete endorsement money continue, the Power Five conferences are doing all they can to ensure a prime seat at the table. The SEC, Big Ten, Pac 12, ACC and Big 12 spent $350,000 on lobbying in the first three months of 2020 – more than they had previously in any full year, according to the Associated Press.
The SEC, in its first-ever foray into congressional lobbying, led the way by spending a total of $140,000 with three firms in Washington. The Pac-12 and Big Ten, also first-timers, spent $70,000 and $20,000, respectively, while the ACC and Big 12 each laid out $60,000.
The conferences each spent at least $10,000 with two firms: Subject Matter, led by Democrats, and Marshall & Popp, which is run by former Republican congressional staffers. Both firms state their objective as a “national solution to preserve the unique model of American college athletics.”
In recent weeks both Pac-12 Commissioner Larry Scott and Big 12 Commissioner Bob Bowlsby told FOS a federal law would help level the collegiate playing field as individual states start to roll out their own legislation. Last year, the NCAA itself spent $450,000 on congressional lobbying, the most since 2014, and has exceeded that pace by spending $130,000 in the first quarter of this year.
Conference Lobbying “Core Principles”
- One term of academic progress before athletes can sign endorsement deals.
- Ban on athlete deals with “categories inconsistent with higher education.”
- Limitations on who can advise athletes.
