Saturday, July 4, 2026
    More
    College Sports

    Power 5 Football Teams Earned $557M In Sponsorships This Season

    • Power 5 football teams earned about $557 million worth of sponsorships this past season, per SponsorUnited.
    • he Southeastern Conference earned the highest share at $156 million, or 27%.
    By
    Jan 11, 2023 | 02:08 pm
    UPDATED Jan 11, 2023 | 04:30 pm
    The Columbus Dispatch

    The conclusion of the FBS football season on Monday night marked the end of an extremely lucrative year for the Power 5 conferences.

    Power 5 football teams earned about $557 million worth of sponsorships this past season, according to a report by SponsorUnited. 

    • The Southeastern Conference earned the highest share at $156 million, or 27%.
    • The top five team-specific earners included LSU, Texas, Ohio State, Alabama, and 2023 champions Georgia.
    • A wide variety of companies earned the most deals, from Nike and Allstate to Ford and StubHub. 
    • From a category perspective, banks inked the most deals.
    Georgia Bulldogs
    College Sports
    | by and

    Georgia’s Back-to-Back Titles Spark Talk of a Dynasty
    The Bulldogs gave Kirby Smart a 10-year, $112M extension last offseason.
    January 9, 2023

    The sponsorship average for 2022-23 was about $8.6 million. But sponsorships aren’t the top revenue drivers in the Power 5. 

    These conferences earn more than half their revenue from conference distributions that include media rights, NCAA, and postseason football revenue, according to Knight-Newhouse data.

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    Pair of Merging D-II Schools Sue Conference That Kicked One Out
    Ursuline College’s athletic recruiting and scheduling are being drastically impacted. 
    Exclusive
    by

    ESPN Nears Mike Garafolo Deal As It Goes All In on NFL Reporters
    ESPN has a deep bench of NFL reporters and personalities.
    by

    Brendan Sorsby Embraces 650-Day Wait for Chance at NFL Roster
    The quarterback is a man without a home this fall.
    Mar 1, 2023; Indianapolis, IN, USA; CBS Sports senior NFL reporter Jonathan Jones during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-USA TODAY Sports
    Exclusive
    by

    Jonathan Jones in Advanced Talks to Leave CBS for The Athletic
    Jones first joined CBS in 2019.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    7/3/26 – USMNT Round of 16 Ticket Frenzy, NBA Tests New Free Throw Rule, Ovechkin Returns, Country Roads Takes Over

    0:00

    Featured Today

    ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
    by

    Inside the Spectacle and Science of MLB Fireworks
    Postgame fireworks are lighting up baseball for America250.
    Kansas City Chiefs
    July 1, 2026

    NFL Teams Push to Turn Futbol Fans Into Football Devotees
    NFL teams are courting international soccer fans during their World Cup visits.
    June 26, 2026

    What We Saw Traveling the U.S. for the World Cup Group Stage
    The knockout stage begins Sunday.
    June 26, 2026

    In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together
    Stadium watch parties now rival home-game experiences.
    June 25, 2026

    Italian Americans Have Severe World Cup FOMO
    Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.

    More in College Sports
    by

    College Sports Roster Spending Soars Beyond $20.5M Rev-Share Cap
    The $20.5 million rev-share cap was a new floor for roster costs.
    Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.
    June 25, 2026

    Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement
    Schools are still going above the revenue-sharing cap.
    June 26, 2026

    West Virginia AD: McAfee’s Value to School ‘Maybe Eight Figures’
    The sports media star played at West Virginia nearly two decades ago.
    Sponsored

    Josh Childress: Why Now Is the Time for NBA Expansion
    Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
    June 25, 2026

    The Clippers Have Innovated the NCAA Draft-and-Stash
    No. 57 pick Narcisse Ngoy will still play for Auburn this season.
    Mar 16, 2026; Dayton, OH, USA; Detailed view of the “NCAA” logo during the Howard Bison a practice session ahead of the first four of the men's 2026 NCAA Tournament at University of Dayton Arena.
    June 24, 2026

    Players Sue NCAA Over New Five-Year Eligibility Model
    The players are suing after being excluded from the new policy.
    June 23, 2026

    NCAA Approves New ‘Age-Based’ Eligibility Rule
    Two attorneys are preparing lawsuits on behalf of at least 50 players.
    Mar 21, 2026; Storrs, CT, USA; Iowa State Cyclones guard Jada Williams (8) returns then ball against the Syracuse Orange in the first half at Harry A. Gampel Pavilion.
    June 23, 2026

    Women’s Basketball Players Blast College Sports Bill
    “Where we disagree is—Congress shouldn’t be deciding who makes those rules.”