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    Front Office Sports Today

    How Red Bull Laps the F1 Competition and Builds the Brand

    • Red Bull has an ever-growing presence in the sports world with five soccer teams and a dominant F1 team.
    • Red Bull commercial director Nick Stocker discusses how the brand has parlayed sports wins into profit gains.
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    May 03, 2024 | 02:50 am
    UPDATED Jan 14, 2025 | 07:53 pm
    Gary A. Vasquez-USA TODAY Sports

    Red Bull has carved out a unique place in the sports world as a beverage business that has a growing presence in the sports world. The company has become the dominant force in Formula One, as this weekend’s Miami Grand Prix will again reveal, and also owns five soccer teams around the globe. Red Bull commercial director Nick Stocker joins the show to discuss how the team has parlayed wins on the grid into profits off of it.

    Plus, Illinois Gov. J.B. Pritzker’s office called the Chicago Bears’ initial ask for public funds a “non-starter” and the Seattle Mariners added to their ownership group.

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