• Loading stock data...
Monday, October 6, 2025

Phoenix Suns Star Kevin Durant Signs Lifetime Deal with Nike 

  • Durant joins Michael Jordan, LeBron James, and Cristiano Ronaldo with lifetime Nike deals.
  • Nike has endorsed Durant since his rookie season with the Seattle Supersonics in 2007-08. 
Kevin Durant
Joe Camporeale-USA TODAY Sports

Kevin Durant became the latest athlete to land a lifetime deal with Nike, joining Michael Jordan, LeBron James, and Cristiano Ronaldo. 

The agreement between the Phoenix Suns forward and the shoe giant was announced via Durant’s website, Boardroom, on Friday. Durant has had an endorsement deal with Nike going back to when he entered the league as a member of the Seattle Supersonics in 2007. 

That collaboration has led to 15 signature shoes being released over the years, with a 16th en route. 

“When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership,” Durant said in a statement. 

According to the announcement, Nike will continue to support Durant’s charity initiatives, including the Durant Family Foundation and Durant’s Team Durant youth basketball program. 

“We’ve done amazing work creatively and philanthropically,” Durant said. “We’ve traveled the world together and built a business that will now last forever. I’m excited for the future and honored to be in rare company with this deal.” 

Financial terms of the deal were not disclosed. 

“As one of best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years,” Nike Executive V  of Global Sports Marketing John Slusher said in a statement. “ We look forward to continuing to serve the next generation of athletes together.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB, NBC Leaders Say Broadcast TV Still Matters in Streaming Era

The network and league tout the forthcoming rights deal.

Trump Push to End Quarterly Earnings Has Major Sports Ramifications

U.S. President Trump proposes moving to semi-annual reporting for public companies.

Warriors $75M Pitch Fails to Sway Kuminga As Season Looms

Kuminga and his representatives want a long-term deal.
Nov 9, 2024; Avondale, Arizona, USA; 23XI Racing team owner Michael Jordan during qualifying for the Cup Series championship race at Phoenix Raceway.

Jordan Can’t Bar Charter Sales Because NASCAR Agreed Not to Sell Charters

The contentious antitrust suit is slated to go to trial this December.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

How Soccer Star Jozy Altidore Became a Buffalo Bills Owner

Jozy Altidore discusses building a business legacy off the field.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.