Peloton Steps Deeper Into Footwear

    • Peloton unveiled its newest pair of cycling shoes on Tuesday.
    • The shoes are designed specifically for the Peloton Bike and Bike+.

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Peloton is expanding its footprint — literally. The fitness company known for its at-home treadmills and bikes unveiled its second pair of cycling shoes today.

The Altos, which retail for $145, are designed specifically for the Peloton Bike and Bike+, adding to Peloton’s growing list of products.

In the past few months, the company has added shadowboxing classes to its offerings, unveiled the $495 Peloton Guide — a device that connects to a TV with guided strength-training exercises — and began offering classes on Delta Air Lines.

Multiple reports suggest Peloton is working on a rowing machine, too.

Peloton’s Struggles

Despite its new products, Peloton has had its fair share of troubles recently.

  • For 2021, Peloton’s Google Search trends showed a 30% drop year-over-year in the U.S.
  • Searches for “cancel Peloton subscription” rose 809% after a character died following a Peloton workout in the premiere of “And Just Like That” on Dec. 9.
  • In response, Peloton released an ad including the character, but it was taken down after claims of sexual assault were made against the actor.
  • In November, Peloton filed lawsuits against Echelon and iFit over alleged patent infringement.

The new cycling shoes should add to Peloton’s revenue, which grew 6% to $805.2 million in Q1.