Thursday November 30, 2023

Peloton Unveils Connected Strength Product

Peloton/Design: Alex Brooks
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Peloton, known for its at-home bikes and treadmills, is adding a strength product to its list of connected devices after slashing its fiscal 2022 forecast by as much as $1 billion last week.

The Peloton Guide will be sold in a $495 bundle with the company’s new heart rate armband in the U.S. and Canada starting early next year, eventually making its way to the U.K., Australia, and Germany. The armband will be sold individually for $89.

The Guide’s camera, remote, and built-in microphone connect to a TV screen and track movements to recommend classes based on muscles worked in previous sessions.

If users do not already have the $39-per-month All-Access Peloton membership, they’ll need a $12.99 monthly membership to participate in live and on-demand classes specifically for the Guide. 

The strength training product will be Peloton’s least expensive to date.

  • Peloton’s Bike costs $1,495.
  • The Bike+ and Tread retail at $2,495.

Peloton is reportedly developing a connected rowing machine, competing with the likes of Hydrow, and launched meditation classes on Delta Air Lines last month.

The company’s Q1 revenue fell to $805.52 million from $936.9 million in Q4, reporting a net loss of $376 million. Peloton cited supply chain hurdles and gyms reopening for the underwhelming quarter.

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