Sunday, November 15, 2026

Peacock Rises to 24.5M Users as Super Bowl, Olympics Loom

  • Peacock saw its subscriber count grow to 24.5 million at the end of 2021.
  • Comcast banked $30.3 billion in Q4 2021 revenue.
Comcast-NBC-Peacock
Comcast/NBC/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Comcast saw gains in streaming as it gears up for what might be its busiest sports month in a decade.

The media and telecommunications company will see the convergence of its two most high-end sports properties in February when it broadcasts both the 2022 Winter Olympics in Beijing and Super Bowl LVI in Los Angeles.

  • Peacock, the company’s steaming service, reached 24.5 million monthly active users and 9 million paying users at the end of 2021. The service was rolled out in the U.K. and Ireland in the fourth quarter.
  • Peacock’s revenue grew to $778 million in 2021, but its adjusted EBITDA loss increased to $1.7 billion. Those figures rose respectively from $118 million and $663 million in 2020.
  • Despite Peacock’s losses, adjusted EBITDA for the entire NBCUniversal portfolio grew 6% year-over-year to $5.7 billion.

Comcast CFO Mike Cavanagh said that the company plans to double its content spending to $3 billion in 2022.

Bounceback Quarter

Comcast reached $30.3 billion in revenue in Q4 2021, up 9.5% from the previous year and 6.7% above the same period in 2019. EBITDA grew 17% year-over-year to $8.4 billion.

The Summer Olympics brought in $1.8 billion in media revenue in 2021.

Comcast-owned Sky, which holds Premier League rights, saw its revenue dip 2.5% to $5.1 billion in the quarter.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - Premier League - Aston Villa v Brentford - Villa Park, Birmingham, Britain - October 10, 2026 Aston Villa's Boubacar Kamara applauds fans after the match

English Soccer Still Inundated by Gambling Ads Despite Jersey Ban

The ban on front-of-shirt gambling ads looks strict, but it’s largely cosmetic.
West Wind Mahjong

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.

College Football’s Loaded Saturday Sets Up Huge Day for ABC, ESPN

The networks will broadcast five top-25 matchups Saturday.

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

Pickering High School North

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Exclusive

Dianna Russini Will Seek Credential for Super Bowl Radio Row

Some NFL teams cite her association with BetUS as an issue.
Exclusive
November 12, 2026

NBA Doubles Down on Kenny Beecham, Enjoy Basketball

Enjoy Basketball previously had a three-episode pilot deal with the league.
Formula One F1 - United States Grand Prix - Circuit of the Americas, Austin, Texas, U.S. - October 25, 2026 Ferrari's Charles Leclerc in action during the race
November 13, 2026

FIA Bans F1 Journalist for Calling Driver a ‘Sneaky Little Bastard’

The journalist said he will be reinstated next year.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
November 12, 2026

NFL Viewership Climbs As ESPN, Amazon Deliver Double-Digit Gains

ESPN and Amazon have generated significant audience increases.
November 11, 2026

Mike Tomlin Knows Coaching Talk Is ‘Going to Come Up’ Soon

The ex-Steelers coach is “enjoying” his NBC Sports role.
Dianna Russini BetUS
November 11, 2026

Russini’s Return Hits 45-Minute Delay, Sidesteps Vrabel Scandal

Russini did joke about memes that have been made about her.
Nov 8, 2026; Madrid, ESP; A general overall view of the 2026 NFL Madrid Game at an empty Bernabeu Stadium. Mandatory Credit: Kirby Lee-Imagn Images
November 11, 2026

NFL Network’s Europe Games Average a Record 6.9M in First ESPN Season

NFL Network games this season also stream on the ESPN app.