• Loading stock data...
Tuesday, December 10, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Peacock Rises to 24.5M Users as Super Bowl, Olympics Loom

  • Peacock saw its subscriber count grow to 24.5 million at the end of 2021.
  • Comcast banked $30.3 billion in Q4 2021 revenue.
Comcast-NBC-Peacock
Comcast/NBC/Design: Alex Brooks

Comcast saw gains in streaming as it gears up for what might be its busiest sports month in a decade.

The media and telecommunications company will see the convergence of its two most high-end sports properties in February when it broadcasts both the 2022 Winter Olympics in Beijing and Super Bowl LVI in Los Angeles.

  • Peacock, the company’s steaming service, reached 24.5 million monthly active users and 9 million paying users at the end of 2021. The service was rolled out in the U.K. and Ireland in the fourth quarter.
  • Peacock’s revenue grew to $778 million in 2021, but its adjusted EBITDA loss increased to $1.7 billion. Those figures rose respectively from $118 million and $663 million in 2020.
  • Despite Peacock’s losses, adjusted EBITDA for the entire NBCUniversal portfolio grew 6% year-over-year to $5.7 billion.

Comcast CFO Mike Cavanagh said that the company plans to double its content spending to $3 billion in 2022.

Bounceback Quarter

Comcast reached $30.3 billion in revenue in Q4 2021, up 9.5% from the previous year and 6.7% above the same period in 2019. EBITDA grew 17% year-over-year to $8.4 billion.

The Summer Olympics brought in $1.8 billion in media revenue in 2021.

Comcast-owned Sky, which holds Premier League rights, saw its revenue dip 2.5% to $5.1 billion in the quarter.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.

ESPN, ABC To Simulcast First Non-NBC Notre Dame Home Game Since 1990

The Fighting Irish will play the first game of the College Football Playoff.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.

Featured Today

Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
November 30, 2024

U.S. Investors Are Gunning for England’s Small Soccer Clubs

Is another Hollywood-like success story possible among the U.K.’s smallest clubs?
Nov 1, 2024; Boise, Idaho, USA; Boise State Broncos running back Ashton Jeanty (2) leads the team onto the field prior to the first quarter against the San Diego State Aztecs at Albertsons Stadium.
November 29, 2024

Schools Are Scrambling to Prepare for the NCAA Revenue-Sharing Era

In the post–House v. NCAA world, “everyone’s kind of on their own.”
Nov 4, 2024; Kansas City, Missouri, USA; Recording artist Taylor Swift arrives prior to a game between the Tampa Bay Buccaneers and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium.
November 29, 2024

The PWHL Could Be Inviting a Date With Taylor Swift’s Legal Team

The Toronto Sceptres may have opened a Pandora’s box of trademark issues.

Amazon Breaks NFL Streaming Record (Again) With ‘TNF’ Ratings

The “Thursday Night Football” game drew 17.29 million viewers.
Randy Moss
December 6, 2024

Randy Moss Taking ‘Extended’ ESPN Leave With Health Issue

Moss had discussed it on Dec. 1 before stepping away.
December 6, 2024

NHL Winter Classic Shifts to New Year’s Eve Seeking Viewership Boost

The NHL moved its Winter Classic to December for the first time.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
December 5, 2024

Netflix Tackles Buffering Woes Just in Time for NFL, WWE Debuts

The streaming giant says it has “learned” from the Paul-Tyson fight.
Sep 28, 2024; Ile Bizard, Quebec, CAN; Max Homa of team U.S.A. putts on the first green during the foursomes (alternate) round of The Presidents Cup golf tournament.
December 5, 2024

The PGA Tour Wants More Players to Become Social Media Stars

YouTube golf is quickly gaining ground on the professional game.
Oct 19, 2024; Fort Lauderdale, Florida, USA; Fifa president Gianni Infantino (left) and Inter Miami CF co-owner Jose Mas (right) celebrate Inter Miami CF post match against the New England Revolution at Chase Stadium.
December 4, 2024

Club World Cup Ends Up on DAZN After Apple Deal Falls Through

DAZN will stream all 63 tournament matches for free starting next June.
December 4, 2024

ESPN Gets Prime Real Estate on Disney+. What’s Included?

Sports content will reach tens of millions of additional streaming subscribers.