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NBCUniversal’s streaming service Peacock will offer live coverage of every sport and event at the Paris 2024 Summer Olympics.
All 329 medal events — as well as full-event replays, video clips, and exclusive original programming — will be included in Peacock’s livestreams. Fans will be able to stream all events for free with the exception of men’s basketball, which consumers can access with Peacock’s $4.99 premium tier.
NBC’s broadcast TV network will continue to be the primary home of Olympic coverage.
With Paris six hours ahead, U.S. viewers will get nine hours of daily coverage, plus live finals coverage of swimming, gymnastics, and track and field.
“The Paris Olympics are going to be the most binge-worthy event of 2024,” said Pete Bevacqua, chairman of NBC Sports.
“For those wanting to watch the competition as it happens, Peacock will have everything live, creating the greatest single destination in sports media history.”
Summer Setback
The 2021 Tokyo Games drew the smallest audience for the Summer Games since NBC took over the packages in 1988, according to Reuters. NBCUniversal aired those games across a confusing mix of digital sites and traditional broadcast and cable networks.
