Kansas City Chiefs quarterback Patrick Mahomes is joining recovery tech company Hyperice as both an ambassador and investor.
Hyperice, maker of the percussive massage gun Hypervolt, has made a major push into the sports space over the last two months. On July 30, the company announced a multi-year deal with the NBA that gets its products under every player’s seat on the bench and bars other recovery devices from being used on the bench during games.
On Sept. 20, Hyperice became the official recovery technology partner of UFC and brought on Amanda Nunes as an ambassador. Four days later, the company partnered with the National Women’s Hockey League.
“I’ve used Hyperice throughout my career as an instrumental part of my overall training and recovery routines to ensure I’m performing at my peak on game day,” the Super Bowl LIV MVP said in an announcement. “My career has just begun and Hyperice gives me the tools and confidence to accelerate my recovery time and improve longevity.”
Hyperice’s other athlete ambassadors include Ja Morant, Naomi Osaka, Juju Smith-Schuster, Lindsey Vonn, and Blake Griffin — who was an early investor.
“Hyperice is the leader in one of the fastest growing health and wellness categories, recovery technology, and the alignment with Patrick only accelerates our growth trajectory,” Hyperice CEO Jim Huether said in an announcement. “Patrick is the most dynamic and versatile young talents in the NFL. As impressive as he is on the field, his investment in and advocacy for Hyperice shows his forward-thinking approach to future successes off the field.”
Mahomes, 24, signed the richest contract in sports history over the summer — worth approximately $503 million over the next 12 years. He wasted no time getting into business, becoming a minority owner of MLB’s Kansas City Royals two weeks later. He’s also an investor in and ambassador for BioSteel Sports Nutrition.
Recovery tech is having somewhat of a “moment” in sports. In September, Arizona Cardinals wide receiver DeAndre Hopkins joined one of Hyperice’s main rivals, Therabody, as an investor and ambassador — and he’s also an investor in BioSteel, like Mahomes. Therabody’s roster also includes Maria Sharapova and Paul George, among others.
In addition to its sports partnerships, Hyperice is looking to team up with technology-enabled fitness companies — which are also booming amid the pandemic — Huether previously told Front Office Sports. Those might include platforms like Peloton, Mirror, or similar companies.
Hyperice, which launched in 2010, also acquired NormaTec — another recovery tech company, known for its compression systems — in March, and is working on expanding its line of products.