• DIS $108.79 +0.08%
  • NKE $74.01 +1.15%
  • VFC $25.13 +1.31%
  • RCI $28.11 -0.57%
  • LYV $138.56 -0.25%
  • MGM $32.82 -1.59%
  • MTN $170.08 -4.63%
  • ARMK $37.99 -1.55%
  • PLNT $106.61 -1.33%
  • UA $7.69 +0.85%
  • MSGS $218.55 -0.55%
  • WWE $100.65 +2.65%
  • DKS $236.47 +0.84%
  • FL $20.84 +1.36%
  • MANU $16.05 -2.07%
  • GOLF $74.64 -1.50%
  • BYD $75.65 -0.67%
  • CWH $21.82 -3.43%
  • ELY $15.28 +3.24%
  • VSTO $44.63 0.00%
  • GCO $43.14 +2.71%
  • LVS $44.01 -2.99%
  • CMCSA $37.11 +0.38%
  • ATVI $94.42 0.00%
  • LULU $372.81 -0.24%
  • EA $142.35 -0.65%
  • FWONA $82.98 +0.12%
Wednesday, January 22, 2025

Paramount+ Reports 46M Subscribers Behind Live Sports

  • In Q3 2022, Paramount+ was the top streaming service in the U.S.
  • The results were driven by the start of the NFL regular season and the UEFA Champions League.
Paramount-nfl-broadcasters-in-studio
Paramount+

A Paramount Global streaming platform has emerged as the fastest-growing service in America thanks to its commitment to live sports. 

Paramount+ reported 46 million subscribers for the third quarter ending Sept. 30. The service — which launched in March 2021 — added 4.6 million subscribers in Q3 but lost 1.9 million. 

In August, Paramount extended its deal for U.S. media rights to the UEFA Champions League on a six-year, $1.5 billion pact that runs from 2024 to 2030. Paramount has held U.S. rights to the soccer competition since the 2019-2020 season, for which it previously paid $100 million per year.

Paramount beat out Amazon as a finalist after UEFA also met with FOX, ESPN, and others. 

  • In Q3, Paramount+ was the top streaming service in the U.S. in signups and gross subscriber additions.
  • The growth was driven by the start of the NFL regular season, the UEFA Champions League, and launches in international markets.
  • Outside of the U.S., the Premier League also helped add to the service’s subscriber base.

Despite the growth, Paramount’s streaming options have yet to turn a profit. In H1 FY2022, Paramount’s streaming services — which include the free platform Plutolost $901 million

The losses have spurred speculation of a merger with Warner Bros. Discovery or NBCUniversal to compete with Disney and Netflix — the only profitable major streaming service. 

Missed Estimates

Paramount generated $6.92 billion in revenue in Q3 2022 — a 5% increase year-over-year — but missed Wall Street estimates of $7 billion. Paramount attributed the missed mark to a decline in advertising revenue and consumers changing from pay-TV subscribers to streamers.

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