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Sunday, April 27, 2025

Osaka’s New Line

Naomi Osaka
Danielle Parhizkaran-USA TODAY Sports

Naomi Osaka’s new Nike streetwear collection is the latest example of sponsors warming up to athlete activism. After donning face masks with the names of police brutality victims at August’s U.S. Open, Osaka has seen an outpouring of support from her partners, including Nike.

The top-earning female athlete in the world, 23-year-old Osaka views her status as a way to “spread goodwill and empowerment.” Her new Nike line incorporates colors and designs representative of her Japanese, Haitian and American background.

Notable Osaka Endorsements

  • All Nippon Airways
  • bareMinerals
  • BodyArmor
  • Citizen Watch
  • Hyperice
  • Mastercard
  • Nike
  • Nissan Motor
  • Procter & Gamble
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