Optus Snags La Liga Australia Rights with Rate Increase Coming

Optus Sport is expanding its soccer reach in Australia, acquiring exclusive rights to La Liga.

The top-flight Spanish soccer league inked a multiyear deal with the sports broadcaster, owned by Australian telecommunications company Optus.

• The deal adds 380 matches to Optus Sport’s calendar.
• Optus Sport will also broadcast matches from the second-tier league La Liga SmartBank, including promotion playoffs.

Last month, Optus announced it would raise its price to $17.29 per month (or $137.71 annually) or $4.84 per month for eligible Optus customers. The service previously cost $10.37 per month.

Optus Rights Play

With the coming rate increase, Optus is leaning into soccer to build its subscriber numbers. 

Earlier this month it landed Australian rights to the 2024 UEFA European Football Championship, and in November it re-upped with the Premier League on a six-year deal at $58 million per season — its previous deal was worth $45 million annually.

Optus Sport also holds rights to the English Women’s Super League, the 2023 FIFA Women’s World Cup, CONMEBOL Copa America 2024, and this year’s UEFA Women’s EURO.