• Loading stock data...
Thursday, February 5, 2026

On Wants More Star Power, Visibility for Next Growth Phase

  • On, the sneaker and apparel company backed by Roger Federer, has looked to athletes to fuel its expansion into tennis and other verticals.
  • The company saw major sales growth in Q1, but its stock dropped.
Hellen Obiri of Kenya crosses the finish line to win the women's division at the 2023 Boston Marathon.
Eric Canha-USA TODAY Sports

Roger Federer’s On Holding saw substantial growth and raised expectations, but investors were left wanting more.

The sneaker company’s net sales rose 78.3% year-over-year in the first quarter to $468.8 million, while gross profit doubled to $273.3 million. The brand backed by the tennis icon also got a lift from supply chain issues normalizing after the economy-wide challenges of Q1 2021.

On slightly raised its full-year outlook to $1.94 billion — but investors were looking for more. 

The company’s stock tumbled 9% on Tuesday, though it’s still up 76.7% since the start of the year.

A view of the outside of Adidas' flagship store in Shanghai.

Adidas Beats Revenue Expectations Despite Costly Yeezy Struggles

CEO admits that the loss of Yeezy is “of course hurting us.”
May 5, 2023

In order to make in-roads into new markets, On is looking to athletes and high-profile sporting events. Expanding into tennis, it saw its biggest signings in that space, Iga Świątek and Ben Shelton, take the court for the first time in On gear in the first quarter.

On also notched a win at the Boston Marathon when one of its sponsored runners, Hellen Obiri, won the women’s race. The company is looking to leverage next year’s Paris Olympics for further visibility.

Co-CEO and CFO Martin Hoffmann touted the company’s multichannel strategy, noting that “our own retail net sales more than quadrupled year-over-year” with help from a new store in London.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 01, 2026; Melbourne, Victoria, Australia; Carlos Alcaraz of Spain and Novak Djokovic of Serbia during the trophy presentation after the final of the men’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.

Alcaraz–Djokovic Is Most-Watched Australian Open Final Since 2017

The 2017 men’s singles final drew 1.1 million viewers.
Feb 3, 2026; San Francisco, CA, USA; A banner at the Super Bowl LX media center at the Moscone Center.

Super Bowl Security Plan Involves Every Level of Government

The plan is consistent with those for the World Cup and Olympics.

Olympic Torch’s Long Road to the Opening Ceremony

How the Olympic Torch made its way to Milan for the Winter Games.

Featured Today

Welcome to the Prediction Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 23, 2025

Ben Simmons Makes a Move: Buys 50% Stake in Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
December 27, 2025

Mark Walter Offered a Stake in His WNBA Team. Billie Jean King..

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 7, 2025; Chicago, Illinois, USA; Golden State Warriors forward Jimmy Butler III (10) chats with guard Will Richard (3) during the first half at United Center.
December 10, 2025

How a Single Deal Could Turn KKR Into a Sports Powerhouse

KKR and Arctos have been in talks since at least October.
Jul 26, 2024; Paris, FRANCE; Shaun White poses for a photo in front of the Eiffel Tower before the Opening Ceremony for the Paris 2024 Olympic Summer Games.
November 17, 2025

The VC Firm Whose Investors Include Jets, Pacers Ownership Groups

359 Capital is lifting the veil so consumers can see its investors.