Monday, April 20, 2026

Olympics Power Play: Trump’s Influence Drives IOC Leadership Race

As the IOC prepares to select its next leader, geopolitics and a differing attitude toward the U.S. are taking shape. 

Yukihito Taguchi-Imagn Images

The International Olympic Committee is about to select its next leader, but it’s U.S. politics as opposed to the organization’s own that are driving much of the process. 

The U.S. is assuming an even more dominant position in the Olympic movement with Los Angeles set to host the 2028 Summer Olympics, Salt Lake City to stage the 2034 Winter Olympics, and the Philadelphia-based Comcast this week extending its rights deal that funds much of the competition. 

Because of that, IOC president candidate Juan Antonio Samaranch Jr. says forging ties with Donald Trump is critical—even as the U.S. president is sparking global angst, including in many sectors of sports, through a heightened trade war with competing tariffs. 

“It has to be a priority,” Samaranch told the Associated Press. “The United States is today one of the most, if not the most, important partner.”

Trump’s current term will include the upcoming Games in Los Angeles. 

Different Generations, Different Sentiments

Samaranch, the son of the late former IOC president of the same name, is one of seven candidates to succeed the resigning incumbent Thomas Bach, and a selection is due to be made next week at scheduled committee meetings in Greece. Samaranch’s openly pro-U.S. stance, however, is a notable departure from his father. 

More than a generation ago, the elder Samaranch frequently clashed with U.S. politicians, particularly late Arizona Sen. John McCain, following the bribery scandal surrounding the 2002 Winter Games in Salt Lake City. The U.S. Senate ultimately called Samaranch to Capitol Hill to testify about the issue, and what was viewed as harsh treatment there was later cited by the then–U.S. Olympic Committee as a factor derailing a Baltimore-Washington joint bid for the 2012 Summer Olympics.

The younger Samaranch, however, sees an opportunity to align with Trump around the unifying power of the Olympics. 

“We are a beam of hope for humanity. That is how I feel,” he said. “We were very much alone before President Donald Trump took office. Our message is more powerful than ever.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”

Grand Slam Track’s Contentious Bankruptcy Is Over. Now What?

With bankruptcy over, Grand Slam is cleared to try a comeback.

Early Olympic Ticket Sales: Fans Met With High Prices, Tech Issues

The local presale for LA2028 was the earliest in Olympic history.

NFL Annual Meeting to Tackle Rule Changes, Refs, and Media Rights

The league will advance its preparations for next season.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.

Premier League Title Race Tightens With Big Money on the Line

The Stan Kroenke-controlled club is now in a tight battle for the league title.
April 19, 2026

LIV Golf Moves On to Trump D.C. Event After Rocky Week in Mexico

Jon Rahm won the $4 million first-place check at LIV Mexico City.
Seattle Torrent @ Vancouver Goldeneyes at Pacific Coliseum
April 20, 2026

How PWHL’s Gold Plan Takes Tanking Off the Table

The system determines which team earns the top PWHL draft pick.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 19, 2026

Caitlin Clark Prioritizes Health As WNBA Banks on Her Availability

The Indiana Fever star played in just 13 games last season.
April 19, 2026

NFL Draft Shake-Up: 6 Teams Now With Multiple First-Round Picks

The Giants acquired the 10th pick from the Bengals over the weekend.
Cincinnati Bengals quarterback Joe Flacco (16) heads for the locker room after the fourth quarter of the NFL Week 14 game between the Buffalo Bills and the Cincinnati Bengals at Highmark Stadium in Orchard Park, N.Y., on Sunday, Dec. 7, 2025. The Bills overcame a halftime deficit to win 39-34.
April 17, 2026

Joe Flacco Sounds Alarm on 18-Game Schedule

The veteran QB warns such expansion could hurt the playoffs.
Apr 15, 2026; Buffalo, New York, USA; Buffalo Sabres defenseman Bowen Byram (4) clears the puck from the goal with Dallas Stars left wing Adam Erne (73) in pursuit in the third period at KeyBank Center.
April 17, 2026

New-Look NHL Playoffs Set As League Rides Attendance Wave

This year’s playoff field includes several upstarts and fresh storylines.