Tuesday, July 7, 2026

Olympics Power Play: Trump’s Influence Drives IOC Leadership Race

As the IOC prepares to select its next leader, geopolitics and a differing attitude toward the U.S. are taking shape. 

Yukihito Taguchi-Imagn Images

The International Olympic Committee is about to select its next leader, but it’s U.S. politics as opposed to the organization’s own that are driving much of the process. 

The U.S. is assuming an even more dominant position in the Olympic movement with Los Angeles set to host the 2028 Summer Olympics, Salt Lake City to stage the 2034 Winter Olympics, and the Philadelphia-based Comcast this week extending its rights deal that funds much of the competition. 

Because of that, IOC president candidate Juan Antonio Samaranch Jr. says forging ties with Donald Trump is critical—even as the U.S. president is sparking global angst, including in many sectors of sports, through a heightened trade war with competing tariffs. 

“It has to be a priority,” Samaranch told the Associated Press. “The United States is today one of the most, if not the most, important partner.”

Trump’s current term will include the upcoming Games in Los Angeles. 

Different Generations, Different Sentiments

Samaranch, the son of the late former IOC president of the same name, is one of seven candidates to succeed the resigning incumbent Thomas Bach, and a selection is due to be made next week at scheduled committee meetings in Greece. Samaranch’s openly pro-U.S. stance, however, is a notable departure from his father. 

More than a generation ago, the elder Samaranch frequently clashed with U.S. politicians, particularly late Arizona Sen. John McCain, following the bribery scandal surrounding the 2002 Winter Games in Salt Lake City. The U.S. Senate ultimately called Samaranch to Capitol Hill to testify about the issue, and what was viewed as harsh treatment there was later cited by the then–U.S. Olympic Committee as a factor derailing a Baltimore-Washington joint bid for the 2012 Summer Olympics.

The younger Samaranch, however, sees an opportunity to align with Trump around the unifying power of the Olympics. 

“We are a beam of hope for humanity. That is how I feel,” he said. “We were very much alone before President Donald Trump took office. Our message is more powerful than ever.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

IOC Reinstates Russian Olympic Committee Ahead of LA28

The IOC said Russia’s participation is at the discretion of international federations.

IOC Creates $140M Fund to Pay Every Olympian $10,000

Applications will open later this year, with payments beginning in 2027. 

Two More Elite Sprinters Sue Puma Over Shoe Injuries

Sprinters Champion Allison and Damion Thomas Jr. both sued Puma.
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Mar 12, 2026; Toronto, Ontario, CAN; Anaheim Ducks forward Leo Carlsson (91) skates against the Toronto Maple Leafs during the third period at Scotiabank Arena. Mandatory Credit: John E. Sokolowski-Imagn Images

Ducks’ $90M Carlsson Decision Looms

The Flyers’ offer for the emerging star sets an NHL salary record.
Sep 29, 2025; Boston, MA, USA; Boston Celtics president of basketball operations Brad Stevens talks to reporters during media day at the Auerbach Center. Mandatory Credit: David Butler II-Imagn Images
July 6, 2026

Brad Stevens Preaches ‘Optionality’ in Defense of Jaylen Brown Trade

The Celtics executive conceded that the trade wasn’t popular with fans.
Dec 7, 2025; Atlanta, Georgia, USA; Hall of Fame outfielder Ken Griffey Jr. takes photos during a game between the Seattle Seahawks and Atlanta Falcons in the first quarter at Mercedes-Benz Stadium. Mandatory Credit: Brett Davis-Imagn Images
July 7, 2026

Ken Griffey Jr. Wants to Bring Black Athletes ‘Back to Baseball’

Griffey’s fourth annual Swingman Classic will take place on Friday.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.
July 6, 2026

Clock Is Ticking on LIV Golf’s Search for New Investors

LIV’s U.K. event is scheduled to begin July 23.
Jul 1, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Phillies first baseman Bryce Harper (3) reacts before the fourth inning at Citizens Bank Park.
July 6, 2026

No Timer in Derby, New 3-on-3 Game Among MLB All-Star Changes

The midseason showcase includes several schedule and format shifts.
Jun 17, 2026; Southampton, New York, USA; Jon Rahm plays his tee shot on hole 15 during a practice round for the U.S. Open golf tournament.
July 6, 2026

Rahm Headlines 7 LIV Players at PGA Tour’s Scottish Open

The Scottish Open is co-sanctioned with the DP World Tour.
July 5, 2026

USMNT’s Balogun to Play After Red-Card Ban Lifted

FIFA suspended Balogun’s ban, clearing the USMNT star for Belgium.