Wednesday, July 1, 2026

Olympics Power Play: Trump’s Influence Drives IOC Leadership Race

As the IOC prepares to select its next leader, geopolitics and a differing attitude toward the U.S. are taking shape. 

Yukihito Taguchi-Imagn Images

The International Olympic Committee is about to select its next leader, but it’s U.S. politics as opposed to the organization’s own that are driving much of the process. 

The U.S. is assuming an even more dominant position in the Olympic movement with Los Angeles set to host the 2028 Summer Olympics, Salt Lake City to stage the 2034 Winter Olympics, and the Philadelphia-based Comcast this week extending its rights deal that funds much of the competition. 

Because of that, IOC president candidate Juan Antonio Samaranch Jr. says forging ties with Donald Trump is critical—even as the U.S. president is sparking global angst, including in many sectors of sports, through a heightened trade war with competing tariffs. 

“It has to be a priority,” Samaranch told the Associated Press. “The United States is today one of the most, if not the most, important partner.”

Trump’s current term will include the upcoming Games in Los Angeles. 

Different Generations, Different Sentiments

Samaranch, the son of the late former IOC president of the same name, is one of seven candidates to succeed the resigning incumbent Thomas Bach, and a selection is due to be made next week at scheduled committee meetings in Greece. Samaranch’s openly pro-U.S. stance, however, is a notable departure from his father. 

More than a generation ago, the elder Samaranch frequently clashed with U.S. politicians, particularly late Arizona Sen. John McCain, following the bribery scandal surrounding the 2002 Winter Games in Salt Lake City. The U.S. Senate ultimately called Samaranch to Capitol Hill to testify about the issue, and what was viewed as harsh treatment there was later cited by the then–U.S. Olympic Committee as a factor derailing a Baltimore-Washington joint bid for the 2012 Summer Olympics.

The younger Samaranch, however, sees an opportunity to align with Trump around the unifying power of the Olympics. 

“We are a beam of hope for humanity. That is how I feel,” he said. “We were very much alone before President Donald Trump took office. Our message is more powerful than ever.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

IOC Creates $140M Fund to Pay Every Olympian $10,000

Applications will open later this year, with payments beginning in 2027. 

Two More Elite Sprinters Sue Puma Over Shoe Injuries

Sprinters Champion Allison and Damion Thomas Jr. both sued Puma.
May 24, 2026; Las Vegas, NV, USA; Kristian Gkolomeev (GRE) poses with Enhanced co-founder Max Martin after setting a world record in the 50m freestyle of 21.81 during the Enhanced Games at Resorts World Las Vegas.

Clean Athletes Stole the Show at the Enhanced Games

Three clean athletes won events against performance-enhancing peers.
Aug 2, 2024; Nanterre, France; Benjamin Proud (Great Britain), Cameron McEvoy (Australia) and Florent Manaudou (France) in the men’s 50-meter freestyle medal ceremony during the Paris 2024 Olympic Summer Games at Paris La Défense Arena.

The Enhanced Games Want to Be More Than a Steroid Olympics

“There’s a benefit for anyone to live enhanced.”
podcast thumbnail mobile
Front Office Sports Today

7/1/26 – LeBron Leaves the Lakers, Kawhi to Toronto, Sorsby Drops NFL Fight, Serena Falls at Wimbledon

0:00

Featured Today

Kansas City Chiefs

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.

Brendan Sorsby Embraces 650-Day Wait for Chance at NFL Roster

The quarterback is a man without a home this fall.
FILE PHOTO: Tennis - WTA Finals - Riyadh - King Saud University Indoor Arena, Riyadh, Saudi Arabia - November 8, 2025 Belarus' Aryna Sabalenka in action during her final match against Kazakhstan's Elena Rybakina
July 1, 2026

WTA Finals Moves to Indian Wells After Ending Saudi Arabia Deal

The deal between the WTA and Indian Wells is only for one year.
Jan 25, 2025; San Francisco, California, USA; Los Angeles Lakers forward LeBron James (23) talks with Golden State Warriors guard Stephen Curry (30) and forward Draymond Green (right) after the game at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images
July 1, 2026

LeBron Watch 2026: Where Does the NBA’s Biggest Free Agent Fit Best?

James won’t return to the Lakers after eight seasons.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026

Bobby Bonilla Day Would End With MLB Owners’ Proposal

MLB team owners are seeking to outlaw future contracts with deferred money.
Apr 5, 2026; Sacramento, California, USA; LA Clippers forward Kawhi Leonard (2) during the first quarter against the Sacramento Kings at Golden 1 Center. Mandatory Credit: Darren Yamashita-Imagn Images
June 30, 2026

Clippers Set to Trade Kawhi to Raptors as Aspiration Ruling Looms

Adam Silver has indicated that a ruling is coming soon.
Apr 2, 2026; Sunrise, Florida, USA; Florida Panthers goaltender Sergei Bobrovsky (72) acknowledges the fans after the game against the Boston Bruins at Amerant Bank Arena.
June 30, 2026

Free Agents Set to Reap Rewards of NHL Record Salary Cap

Attention will be focused on Sergei Bobrovsky and John Carlson, among others.
Tennis - Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - June 29, 2026 Italy's Jannik Sinner in action during his first round match against Serbia's Miomir Kecmanovic
June 30, 2026

Slippery Grass Surface Once Again Takes Spotlight at Wimbledon

Maja Chwalińska was injured after slipping on the grass.