Thursday, April 16, 2026

Olympics Power Play: Trump’s Influence Drives IOC Leadership Race

As the IOC prepares to select its next leader, geopolitics and a differing attitude toward the U.S. are taking shape. 

Yukihito Taguchi-Imagn Images

The International Olympic Committee is about to select its next leader, but it’s U.S. politics as opposed to the organization’s own that are driving much of the process. 

The U.S. is assuming an even more dominant position in the Olympic movement with Los Angeles set to host the 2028 Summer Olympics, Salt Lake City to stage the 2034 Winter Olympics, and the Philadelphia-based Comcast this week extending its rights deal that funds much of the competition. 

Because of that, IOC president candidate Juan Antonio Samaranch Jr. says forging ties with Donald Trump is critical—even as the U.S. president is sparking global angst, including in many sectors of sports, through a heightened trade war with competing tariffs. 

“It has to be a priority,” Samaranch told the Associated Press. “The United States is today one of the most, if not the most, important partner.”

Trump’s current term will include the upcoming Games in Los Angeles. 

Different Generations, Different Sentiments

Samaranch, the son of the late former IOC president of the same name, is one of seven candidates to succeed the resigning incumbent Thomas Bach, and a selection is due to be made next week at scheduled committee meetings in Greece. Samaranch’s openly pro-U.S. stance, however, is a notable departure from his father. 

More than a generation ago, the elder Samaranch frequently clashed with U.S. politicians, particularly late Arizona Sen. John McCain, following the bribery scandal surrounding the 2002 Winter Games in Salt Lake City. The U.S. Senate ultimately called Samaranch to Capitol Hill to testify about the issue, and what was viewed as harsh treatment there was later cited by the then–U.S. Olympic Committee as a factor derailing a Baltimore-Washington joint bid for the 2012 Summer Olympics.

The younger Samaranch, however, sees an opportunity to align with Trump around the unifying power of the Olympics. 

“We are a beam of hope for humanity. That is how I feel,” he said. “We were very much alone before President Donald Trump took office. Our message is more powerful than ever.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Early Olympic Ticket Sales: Fans Met With High Prices, Tech Issues

The local presale for LA2028 was the earliest in Olympic history.

NFL Annual Meeting to Tackle Rule Changes, Refs, and Media Rights

The league will advance its preparations for next season.
Natasha Watley

Softball Legend From LA ‘Heartbroken’ Olympic Tourney Will Be in Oklahoma

The LA28 Olympics will feature softball again after eight years.

Michael Johnson Accused of Fraud in Grand Slam Track’s Collapse

Vendors are looking to sue Johnson and Winners Alliance for millions.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.

LIV Golf: ‘Full Throttle’ Through 2026 Despite Shutdown Rumors

The league is still playing its Mexico City tournament this week.
Mar 15, 2023; Los Angeles, California, USA; Golden State Warriors guard Stephen Curry (30) moves to the basket against Los Angeles Clippers forward Kawhi Leonard (2) during the first half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports
April 15, 2026

Play-In Clash Carries Major Offseason Stakes for Clippers, Warriors

Uncertainty swirls around Steve Kerr and Kawhi Leonard.
Mar 21, 2026; Los Angeles, CA, USA; Founders FFC quarterback Tom Brady (12) throws ball against Logan Paul of Wildcats FFC during the Fanatics Flag Football Classic at BMO stadium. Mandatory Credit: Kirby Lee-Imagn Images
exclusive
April 15, 2026

Fanatics-Tom Brady Flag Football Deal With Saudis in Peril

The event is expected to continue with or without Saudi funding.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 15, 2026

LIV Golf’s Future in Doubt As Saudi Funding Wavers

The PIF is reportedly close to pulling its funding for LIV.
April 15, 2026

NHL, Capitals Brace for Life After Ovechkin—and a Huge Void

The Russian superstar has driven extensive business across hockey.
April 15, 2026

LIV Golf Shutdown Rumors: What We Know

The league is preparing for its Mexico City event this week.
exclusive
April 15, 2026

NWSL Moves to Restrict Which Brands Players Can Wear on the Field

Nike and Adidas have already signed on to the new policy.