• Loading stock data...
Friday, October 17, 2025

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

  • Cowherd hires 23-year-old Olivia Moody to host new show on The Volume.
  • Podcast ad revenue expected to grow as much in next two years as past decade
Olivia Moody
Olivia Moody Credit: The Volume

The podcast industry is on track to surpass $1 billion in advertising revenue this year for the first time ever. With sports betting legalized in more than two dozen states, sports betting pods have become a hot format. 

Colin Cowherd’s new podcast network, The Volume, wants to tap into that market and attract millennials. 

To target those listeners, Cowherd is gambling on 23-year-old Olivia Moody  — a.k.a., “Liv Moods” — to host her own live video show/podcast. 

In a video posted Wednesday, Cowherd called her a “young, unique personality in the gambling space.”  Moody will be “all over” the company’s social media platforms, including TikTok, he added.

Cowherd, who hosts “The Herd with Colin Cowherd” on FS1, used his own money to launch The Volume earlier this year in partnership with iHeartMedia. 

His new outfit joins The Herd Podcast Network, also a joint venture with iHeart, which debuted in 2018. (The two operations are technically unaffiliated.)

In its short history, The Volume has already inked a deal with The Action Network to feature that site’s flagship pod, “The Favorites.” The startup network also launched “Moneyline Monaco” with Alex Monaco — and scored a presenting sponsorship deal with FanDuel.

“Sports betting is the next biggest thing,” said Moody, whose show will stream live across The Volume’s social media channels during NFL and NBA seasons.

Still, Cowherd’s targeting an increasingly crowded market. 

ESPN offers “Behind the Bets,” with Las Vegas analyst Doug Kezirian. There’s “The Action Network Podcast” and “The Sports Gambling Podcast” from Blue Wire. During 2020, ESPN Podcasts grew 28% to a record 499.3 million downloads. 

Bill Simmons
exclusive

Sources: Bill Simmons Wants $200 Million For The Ringer

Bill Simmons wants roughly $200 million from Spotify Technology or other bidders…
January 20, 2020

With the new “Liv Moods Live,” The Volume” will offer nine podcasts, delivering 80 unique shows per month. 

Cowherd recently made headlines by signing four Notre Dame football players to create a pod called “Inside the Garage.”

Moody told FOS she’s studying up for the NFL season after previously focusing on the NBA. 

“There’s talk about sports books being in the stadiums and arenas — so people can place live bets. It is growing insanely fast. And the industry is getting very, very big,” Moody said.

“It took a lot of time for people to get on board with it. But now people are seeing just how much money is being pushed in and out of the betting industry.”

So what’s Cowherd’s end game with The Volume? 

The former ESPN personality could be looking to build up his own podcast network, said sources, then sell it ala Bill Simmons who sold The Ringer to Spotify for nearly $200 million.

“Sports gambling is exploding and I want to be the audio platform right next to it,” Cowherd told Axios in March.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 11, 2025; Dallas, Texas, USA; A view of an NBA basketball and backyard and NBA logo before the game between the Dallas Mavericks and the Toronto Raptors at the American Airlines Center.

NBA Tries to Solve Fragmentation Issue It Helped Create

A new “Tap to Watch” feature will direct fans to live games.
Jun 15, 2025; Montreal, Quebec, Canada; Second place Red Bull Racing driver Max Verstappen (1) sprays champagne on winner Mercedes driver George Russell (63) at Circuit Gilles-Villeneuve.

Apple Officially Taking F1 Rights From ESPN in $700M Deal

ESPN has broadcast F1 in the U.S. since 2018.
Mar 12, 2025; Denver, Colorado, USA; General view of ESPN broadcast camera during a game between the Minnesota Timberwolves and Denver Nuggets at Ball Arena.

ESPN’s New NBA Segment Resists Hot Takes

LeBron James tweeted in favor of the new segment.
Aug 30, 2025; Columbus, Ohio, USA; Ohio State Buckeyes wide receiver Brandon Inniss (1) attempts to make a catch over Texas Longhorns defensive back Graceson Littleton (29) in the first half at Ohio Stadium.

SEC Games Help ABC Dominate College Football Ratings at Midseason

Texas–Ohio State on Fox remains the most-watched game of the season.

Featured Today

May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.

NBA Season About to Tip Off With New TV Deal—but No LeBron..

James will reportedly be out until mid-November.
Auburn Tigers head coach Bruce Pearl acknowledges the crowd after the game as Auburn Tigers men's basketball takes on Texas A&M Aggies at Auburn Arena in Auburn, Ala., on Saturday, Feb. 12, 2022. Auburn Tigers defeated Texas A&M Aggies 75-58.
October 16, 2025

Bruce Pearl Joining TNT As College Hoops Analyst

Pearl retired as Auburn Tigers coach last month.
Shae Cornette
exclusive
October 16, 2025

Shae Cornette to Replace Molly Qerim on ESPN’s ‘First Take’

Qerim abruptly left the show last month.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Sep 21, 2025; Chicago, Illinois, USA; Chicago Bears head coach Ben Johnson talks with quarterback Caleb Williams (18) against the Dallas Cowboys during the second half at Soldier Field.
October 15, 2025

Troy Aikman’s ‘MNF’ Critique of Bears Sparks Player-Coach Pushback

ESPN is paying Aikman $18 million a year.
October 15, 2025

Texas-Oklahoma Gets 8.7M Viewers, Most-Watched CFB Game of Week 7

The Red River Rivalry was the most-watched game of the weekend.
October 15, 2025

MLB Postseason TV Ratings Surge to Highest Levels Since 2010

Audiences continue to grow, extending a season-long trend.
October 14, 2025

Belichick’s Tar Heels Are Losing Momentum on the Field—and on TV

ESPN passed on airing Virginia–North Carolina on Oct. 25.