Saturday, July 11, 2026

NWSL Rival League to Launch in At Least 8 U.S. Markets

  • The USL Super League announced eight geographic markets for its inaugural season, which will begin in August, 2024.
  • The league will seek first division status, putting it on par with the NWSL.
Stockton Cargo's Alexis Brewah, right, fights for the ball with Oakland Soul's Shepherd during the inaugural USL W League game at the San Joaquin Delta College soccer field in Stockton on Saturday, May, 6, 2023.
Stockton Record

A new women’s soccer league is about to give the NWSL a run for its money.

The USL Super League has announced the initial eight geographic markets for its first season, which will kick off in August, 2024.

“The USL Super League will sit at the top of our women’s pyramid with strong ownership groups, modern stadiums, and passionate fans that will deliver immediate viability and long-term sustainability,” said USL CEO Alec Papadakis. 

The league will seek first-division status through U.S. Soccer’s sanctioning process — which would put it on par with the National Women’s Soccer League. The USL operates multiple other leagues, including the second-division men’s league, the USL Championship.

The USL Super League will establish teams in Charlotte, Dallas/Fort Worth, Lexington, Phoenix, Spokane, Tampa Bay, Tucson, and Washington, D.C. The league has also tapped Chattanooga, Indianapolis, Jacksonville, Madison, and Oakland for future years, pending stadium projects in those cities.

The Chelsea FC Women's team run towards fans in the crowd after winning the 2023 Women's FA Cup.

Women’s FA Cup Final Is Latest To Smash Attendance Records

A record 77,390 spectators watched Chelsea win its third consecutive FA Cup.
May 15, 2023

“The USL Super League helps address the opportunity gap between men’s and women’s professional soccer in the United States,” the league said in a statement. “There are currently 101 professional men’s soccer teams and 12 professional women’s soccer teams in the United States.”

Those figures will change soon: The NWSL is adding teams in Salt Lake City and the Bay Area, with Boston reportedly on the horizon. Meanwhile, MLS is reportedly set to announce a new team in San Diego.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB World Cup Takeovers Continue in Miami

England plays Norway in the World Cup quarterfinal in Miami.

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.

The Parity Era of Women’s Tennis Continues at Wimbledon

Karolína Muchová and Linda Nosková meet in the Wimbledon final Saturday.
July 6, 2026; Seattle, Washington, U.S.; Belgium's Charles De Ketelaere in action with Antonee Robinson of the U.S.

U.S.-Belgium World Cup Match Sets Ratings Record, With 50M Viewers

Both networks extended their historic viewership runs during the tournament.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
Jul 10, 2021; Las Vegas, Nevada, USA; Conor McGregor fights Dustin Poirier during UFC 264 at T-Mobile Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

UFC Eyes Record-Setting Weekend with McGregor’s Return

Dana White said UFC 329 will be the highest gate in UFC history.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver speaks during press conference at the Emirates NBA Cup Final at T-Mobile Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 9, 2026

NBA Expansion Heats Up in Vegas, Slows in Seattle

Multiple potential bidders have expressed interest in Vegas in recent weeks.
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) controls the ball during the second quarter against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
July 9, 2026

Kawhi Leonard Trade on Hold Until NBA Wraps Investigation

The Raptors agreed to acquire Leonard from the Clippers in June.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Nov 26, 2025; Anaheim, California, USA; Anaheim Ducks center Leo Carlsson (91) gestures after scoring during the second period against the Vancouver Canucks at Honda Center. Mandatory Credit: William Liang-Imagn Images
July 9, 2026

Ducks Match Record-Setting Offer Sheet for Leo Carlsson

The contract’s $18 million AAV is a new NHL record.
Jan 17, 2025; Miami, Florida, USA; Miami Heat guard Terry Rozier (2) drives to the basket against the Denver Nuggets during the fourth quarter at Kaseya Center. Mandatory Credit: Sam Navarro-Imagn Images
July 8, 2026

Judge Deals Blow to Rozier’s NBA Comeback Bid

Rozier was arrested in October as part of the federal gambling probe.
Mar 28, 2024; Montreal, Quebec, CAN; View of a Philadelphia Flyers logo on a jersey worn by a member of the team against the Montreal Canadiens during the second period at Bell Centre. Mandatory Credit: David Kirouac-USA TODAY Sports
July 8, 2026

Flyers Owner Remains in Limbo Amid Comcast Spin-Off

Sources say Comcast Spectacor’s long-term home is still unclear.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports
July 8, 2026

MLB Takes Another Swing at India With Cricket Star

MLB is looking to tap further into the world’s most populous country.