• Loading stock data...
Thursday, June 13, 2024

NWSL Crushes Attendance Record with Media Deal Looming

  • The NWSL beat its previous opening weekend record by nearly 50%.
  • The league is in negotiations for its next set of media deals.
A general view of the field and crowd at Angel City FC versus Gotham FC during the opening weekend of the 2023-24 NWSL season.
Kiyoshi Mio-USA TODAY Sports

The NWSL began its season by surpassing its opening weekend attendance record.

Nearly 31,000 fans packed into San Diego’s Snapdragon Stadium, 22,000 saw Alyssa Thompson’s first goal for Angel City, and a total of more than 90,000 fans came to the league’s first six games — an average of 15,002 — over the first weekend.

That figure was nearly 50% higher than the previous high of 10,150 set last year.

The league topped 1 million total fans last season, with an average of 7,894 across 132 games. That figure was buoyed by Angel City with an average of 19,105 and the Portland Thorns with 15,543. 

An Angel City-San Diego Wave tilt in September at Snapdragon Stadium set the league’s attendance record with 32,000.

If the league can show growing popularity this season, it could pay dividends for years to come: The NWSL is currently in talks with interested broadcasters on its next media deal. The current one with CBS Sports expires after this season.

OL Reign defender Sofia Huerta and Portland Thorns forward Morgan Weaver during an NWSL preseason match.

Endeavor to Stream NWSL Games Overseas for Free

NWSL and Endeavor will launch a free overseas streaming service.
March 26, 2023

Name, Image, and Unlikeness

The NWSL has been added to EA Sports “FIFA 23” game, but some players are angry over how they’re depicted.

“I know you expect women to just be thankful and grateful that you’ve given us a little sliver of publicity, but please stop wasting our time,” tweeted Angel City’s Sydney Leroux. “Some of us are bald.”

Copy Link
Link Copied
Link Copied

What to Read

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.

Wimbledon’s Record $64M Prize Pool Spurs Tennis-Wide Pay Increase

The oldest of the tennis Grand Slams raises its prize fund to a record $64 million.

Why Alexis Ohanian Thinks Women’s Track Is Ripe for Heavy Investment

The serial sports investor explains his plans for women’s track to ‘FOS.’
podcast thumbnail mobile
Front Office Sports Today

Stanley Cup Final a Clash of Vastly Different Markets


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
June 12, 2024

One Boom Season Won’t Close the Hole in the WNBA’s Balance Sheet

Reports say the league and teams will lose about $50 million this year.
June 12, 2024

Crowd Control: U.S. Open Taking a Less-Is-More Approach With Fans

An estimated 225,000 fans are expected throughout the tournament week.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 12, 2024

Jerry West, Legendary NBA Player and Exec, Dies at 86

The NBA has lost its logo. 
June 12, 2024

Fanatics Dives Into Ultra-Niche With G League Trading Cards

The company will take over the NBA license in 2025.
Manchester City FC corner flag in the Etihad Stadium
June 11, 2024

Legal Battles, Infighting Threaten Premier League’s Economic Recovery

Manchester City’s ongoing issues with Premier League rules are just part of a larger unease in English pro soccer.
June 11, 2024

Breakthrough? Tiger Says PGA Tour and LIV Golf Are Eyeing ‘End Game’

Woods called a recent meeting ‘productive.’