Thursday September 28, 2023

NWSL Championship Showcases League’s Rapid Growth

  • The NWSL championship will air in primetime on the main CBS broadcast network on Saturday.
  • The league set multiple attendance records this year.
Troy Wayrynen-USA TODAY Sports
Front Office Sports Today

Bucks Go All-In on Giannis Era

The Milwaukee Bucks altered the NBA by swinging a deal for Damian Lillard.
Listen Now
September 28, 2023 | Podcast
Copy Link
Link Copied
Link Copied

Saturday’s NWSL championship match between the Kansas City Current and Portland Thorns, which takes place in Washington, D.C., arrives at a time of peak growth and investment in the league.

For the first time ever, the title game at Audi Field will air at 8 p.m. ET on CBS. Originally scheduled for noon, the match was pushed into primetime thanks to the support of Ally Financial, one of the NWSL’s corporate sponsors.

The NWSL title game will put a cap on a wildly successful season.

  • In May, the NWSL reported that its opening weekend was the most attended in league history, and the San Diego Wave set the record for the best-attended regular-season NWSL game in September.
  • The league’s quarterfinal games earlier this month broke attendance records twice in one day.
  • The NWSL’s regular season drew more than 1 million fans — also a record.

Angel City FC lead investor Alexis Ohanian told Reuters this month the league has “ammo” for negotiations when its $4.5 million TV deal expires.

High-Speed Current

The young league’s resilience has been formidable — for example, the Thorns are thriving despite being at the center of an NWSL misconduct investigation — but the rocketing return on investment is especially evident in the Current’s resurgence.

They’re competing for a title after finishing their inaugural season in 2021 with a 3-7-14 record. Since then, the team’s owners finalized plans for the first purpose-built NWSL stadium ($117 million) and opened an $18 million training facility.

Copy Link
Link Copied
Link Copied

What to Read

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season

NHL Backs Unified Women’s League, Though Without Money

Leagues working together on numerous operational components

AAC Commissioner Open To CFP Format Change, Just Not Yet

Mike Aresco is not ready to vote for CFP structure changes.

Will Sports Benefit From New Streaming Alliance?

Advocacy group involves many of sports streaming's largest players
podcast thumbnail mobile
Front Office Sports Today

Bucks Go All-In on Giannis Era


Featured Today


BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
Taylor Swift at Chiefs vs. Bears game.
September 27, 2023

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
September 27, 2023

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.
September 27, 2023

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

PGA Tour Receiving New Investor Interest Amid Saudi Deal

U.S. investors are reportedly wanting to get involved with the Tour.
September 27, 2023

Bay Area WNBA Expansion Latest Step In League Growth

A new team is reportedly coming to the Bay Area.
September 26, 2023

Miami Is A New Soccer Hub With FIFA, Argentina Moves

FIFA is moving 100+ employees to a new South Florida office.
September 26, 2023

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.
September 25, 2023

NFL Owners' Debt Limit Could Increase To $1.6B

Currently, new NFL owners can use $1 billion of debt.
September 25, 2023

NFL's Next International Goal: Games in Spain, Brazil

A league executive says the games could take place in 2024.
September 25, 2023

LIV, PGA Tour Schedules Likely Clashing Despite PIF Deal

In 2024, LIV is reported to go head-to-head with the PGA Tour.
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.