• Loading stock data...
Tuesday, May 21, 2024

NWSL’s Next Media Deal Has Negotiation ‘Ammo’

  • The league's current media deal with CBS expires at the end of 2023.
  • Some NWSL games have outperformed MLS games.
nwsl_players
Jayne Kamin-Oncea-USA TODAY Sports

The NWSL is on the right path to command an increase in its next media rights deal, according to one team owner.

Angel City FC lead investor Alexis Ohanian told Reuters that the league has “ammo” for negotiations when its reported $4.5 million, three-year TV rights deal expires at the end of 2023.

“When we were given CBS as the stage, we either competed with — matched or even outperformed — the MLS,” the co-founder of Reddit said. “Facts over feelings. When we’re put on that stage, the fans show up.”

  • MLS, which averaged 343,000 viewers for its regular season, signed a 10-year, $2.5 billion media rights deal with Apple TV this year. 
  • In comparison, CBS drew audiences ranging from 349,000 to 461,000 for NWSL regular-season games and the Challenge Cup. 
  • Most NWSL games were streamed on Paramount+ and Amazon-owned Twitch in 2022, which has a roughly $1 million deal with the league. Streaming figures are not public.

“We’re a fraction of the size in terms of teams and age,” Ohanian said, referencing MLS, “but we’re already putting up some great numbers.”

Women’s Worldwide Negotiations

The NWSL isn’t the only organization seeking fair value for media rights in women’s soccer.

FIFA’s chief business officer Romy Gai said FIFA recently rejected several broadcast bids for the 2023 Women’s World Cup for being too low, adding that the offers didn’t reflect the popularity of women’s soccer.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The NBA’s Final Four May Not Be Exactly What the League Envisioned

This final four will need to lean on its own unique drama to draw big audiences.

Sports World’s Ground Zero: Dallas to Host NBA and NHL Conference Finals

American Airlines Center is the first arena to host NHL, NBA conference finals games in the same season since 2003.
Apr 17, 2024; Tempe, Arizona, USA; Arizona Coyotes left wing Lawson Crouse (67) celebrates after scoring a goal during the third period against the Edmonton Oilers at Mullett Arena.

New Stadiums, New Hurdles: Coyotes and A’s Face High Stakes

The former Coyotes owner takes further steps to try to advance his proposed arena project.

PGA Championship Drama Nearly Delivers a Major Boost to LIV Golf

Xander Schauffele takes home $3.3 million for his victory.
podcast thumbnail mobile
Front Office Sports Today

The Next Era of the Harlem Globetrotters

0:00

Featured Today

exclusive

‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.
May 19, 2024

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers
Bally-Sports

DSG’s Path to Revival Faces Major Pushback from MLB, NBA, and NHL

Three major pro leagues raise further concerns about the bankrupt Bally Sports parent.
May 16, 2024

Amazon’s Thursday Night Fever: Banking on Caitlin Clark’s Impact

Clark makes her home debut for the Indiana Fever on Thursday night.
May 16, 2024

NFL’s Christmas Shake-Up: Netflix and Amazon Will Take It Over in ’25

This is the new-age NFL, where anything goes, if the price is right.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
May 15, 2024

NFL’s Schedule Points to Network Strategies: Chiefs Lead, Texans Rise

The two-time defending champions are a fixture across many of the league’s tentpole events.
May 15, 2024

Caitlin Clark Debuts With WNBA’s Most-Watched Game in Decades

The game averaged 2.12 million viewers, the WNBA’s highest since 2001.
May 15, 2024

MLB Slams Bally Sports Parent, Calls Blackout of Several Teams ‘Harmful’

The league blasts the bankrupt Bally Sports parent in a new court filing.
May 15, 2024

NFL Signs Three-Year Christmas Day Deal With Netflix

The streamer will show two holiday games in 2024 and one apiece in ’25 and ’26.