Friday, July 17, 2026

No Knockouts for UFC Owner’s $1.2B Quarter

  • Endeavor closed its $800 million acquisition of sports betting company OpenBet during the quarter.
  • It also sold Diamond Baseball Holdings to Silver Lake for $280 million.
Endeavor
Craig Kidwell-USA TODAY Sports

Endeavor reported $1.22 billion in third-quarter revenue, down from $1.39 billion during the same period last year.

The owner of mixed martial arts promotion UFC and talent agency WME posted a net loss of $12.5 million, compared to $63.6 million in net income in Q3 FY 2021.

  • The Events, Experiences & Rights segment brought in revenue of $440.6 million, down $5.7 million year-over-year, primarily attributed to media rights to non-annual events.
  • Revenue for its Owned Sports Properties segments jumped to $402.3 million, a $113.8 million increase from last year, partially due to an increase in product and licensing revenues at UFC.
  • Endeavor’s Representation segment’s revenue fell $276.4 million to $388.3 million.

Endeavor closed its $800 million acquisition of sports betting company OpenBet during the quarter. The initial agreement was reportedly worth $1.2 billion, but that number fell in July, per an SEC filing. The deal combines OpenBet with IMG Arena, Endeavor’s sports betting unit.

The company expects $5.24 billion to $5.33 billion in full-year revenue.

Ballpark Policies 

During the quarter, Endeavor announced plans to sell Diamond Baseball Holdings to Silver Lake — Endeavor’s majority investor — for $280 million. DBH was formed last year and now includes 10 minor league baseball teams.

Endeavor president Mark Shapiro said at the time that the company’s “relationship with MLB and the MLBPA took priority” — the MLBPA previously claimed Endeavor’s ownership of player agents in its WME Sports division was a conflict of interest.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 14, 2026; Philadelphia, Pennsylvania, USA; General view of fireworks over Citizens Bank Park during the fourth inning of the All-Star Game.

MLB All-Star Game Ratings Get a Boost From World Cup

The midseason showcase’s audience rises with a World Cup lead-in.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.

MLB’s Stretch Run Will Be Defined By Labor, Stadiums, and Stars

The trade deadline and contending low-budget teams also loom large. 
Mar 15, 2023; Phoenix, Arizona, USA; Detailed view of a Team USA baseball hat during the World Baseball Classic at Chase Field. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Two Years From LA28, MLB’s Olympic Plan Remains Unsettled

The league and union are still grappling with several logistical issues.
podcast thumbnail mobile
Front Office Sports Today

7/17/26 – World Cup Final Preview Prices, Bam-Herro Aftermath, LeBron’s Waiting Game

0:00

Featured Today

Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.

Caleb Williams’s Investment Playbook: ‘No Vices’

The Bears QB has put money into sports, tech, and wellness start-ups.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.
March 5, 2026

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.