Friday, June 26, 2026

Nintendo Ramps Up Production of Switch Console

  • As of Sept. 30, the company has sold 114.3 million Switch units since its 2017 release.
  • The best-selling console of all time is Sony’s PlayStation 2 at over 155 million units.
Nintendo

Nintendo is picking up the pace due to high demand for its hybrid console. 

The gaming giant is reportedly planning to increase production of the Switch after the Japan-based company ships roughly 21 million units in the coming fiscal year ending March 2024. 

In November 2022, Nintendo slashed its full-year sales forecast for the Switch — its best-selling home gaming console ever — to 19 million units following lackluster profits. The company reported $4.5 billion in sales for the six months ending Sept. 30, 2022 — up 5% year-over-year.

Nintendo Slashes Forecast for Popular Gaming Console

Nintendo slashed its full-year sales forecast for the Nintendo Switch.
November 8, 2022

Switch sales reached 6.68 million units during that same period — down 19% year-over-year — as Nintendo was hampered by the ongoing chip shortage plaguing the tech industry.

  • Nintendo raised its Switch sales projection, believing it can now reach demand. 
  • As of Sept. 30, the company has sold 114.3 million Switch units since its 2017 release. 
  • The best-selling console of all time is Sony’s PlayStation 2 at over 155 million units

Nintendo is also looking to bolster its reach in the mobile gaming market, which is projected to exceed a valuation of $215 billion by 2028.

In November 2022, the company announced a joint venture with mobile gaming company and “Animal Crossing” co-developer DeNA. The two entities will establish Nintendo Systems Co., Ltd., which will work to “strengthen the digitalization of Nintendo’s business.”

New Stakeholder

Last year, the Public Investment Fund — Saudi Arabia’s sovereign wealth fund — acquired a 5% stake in Nintendo for $3 billion, making it the company’s fifth-largest shareholder.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Lawmakers Want Private Equity Out of Youth Sports

Several Democrats have proposed legislation to get PE out of youth sports.
Tottenham Hotspur

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Mar 21, 2026; Los Angeles, CA, USA; Founders FFC quarterback Tom Brady (12) throws ball against Logan Paul of Wildcats FFC during the Fanatics Flag Football Classic at BMO stadium. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Fanatics-Tom Brady Flag Football Deal With Saudis in Peril

The event is expected to continue with or without Saudi funding.
podcast thumbnail mobile
Front Office Sports Today

6/25/26 – Austin Reaves’s Record Deal, IOC to Pay Every Olympian, Taylor Swift’s MSG Wedding, College Eligibility Lawsuits

0:00

Featured Today

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
June 18, 2026

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand To Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.