• Loading stock data...
Sunday, December 14, 2025

Nike Records $46.7B In Full-Year Revenue

Nike
Shutterstock

Nike reported $12.2 billion in fourth-quarter revenue on Monday and $46.7 billion in full-year revenue, a 6% year-over-year increase.

The Swoosh beat analysts’ quarterly estimates of $12.06 billion but fell 1% from the same period last year. Nike reported net income of $1.4 billion.

Nike Direct revenue increased 7% to $4.8 billion during the quarter, Nike Brand digital saw its revenue jump 15%, and Nike-owned stores fell 2%. Converse, a subsidiary of Nike, reported $593 million in revenue, down 1% year-over-year.

Revenue for the Nike Brand reached $44.4 billion for the fiscal year.

  • Nike Direct’s revenue jumped 14% to $18.7 billion, with revenue for Nike Brand digital growing 18% and Nike-owned stores increasing 10%.
  • Converse’s full-year revenue was $2.3 billion, a 6% year-over-year increase.

Nike ended the quarter with inventories of $8.4 billion, a 23% year-over-year increase, and returned roughly $1.5 billion to shareholders during the three months ending May 31. For the full year, Nike returned around $5.8 billion to shareholders.

Next for Nike

Nike’s already been busy in Q1. 

The company announced it is exiting the Russian market — which includes more than 100 Nike stores — three months after it suspended operations following Russia’s invasion of Ukraine. 

Nike also unveiled plans this month to team up with Apple for a series of sports films and authorized a new four-year, $18 billion program to repurchase shares of Nike’s Class B common stock.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Mar 5, 2024; Cleveland, Ohio, USA; Cleveland natives and NFL players Travis, right, and Jason Kelce celebrate after the Cleveland Cavaliers beat the Boston Celtics during the second half at Rocket Mortgage FieldHouse.
exclusive

Spotify’s Top 10 Sports Podcasts and Audiobooks of 2025

Three of the top 10 sports audiobooks are about running.

Featured Today

Big League Wiffle Ball

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Nov 16, 2025; Orlando, Florida, USA; NJ/NY Gotham FC celebrate after scoring during extra time against Orlando Pride at Inter&Co Stadium
November 22, 2025

The NWSL Is Growing at Breakneck Pace. Can It Keep Surging?

While the league surges, it also must survive two major challenges.
Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.

Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 

“We haven’t seen a full quarter of results yet with tariffs.”
September 25, 2025

Swag Bags: How an Influencer Golf Brand Snagged Ryder Cup’s Top Accessory

The U.S. Ryder Cup team has a new look this week.
Patty Goodman straightens a display of Hoka shoes Friday, Aug. 30, 2024 at Goodman’s Shoes.
October 27, 2025

Has Hoka Peaked? Some Analysts Think So 

Hoka is on the decline, while On has more share to take.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.