• Loading stock data...
Wednesday, February 4, 2026

Nike Records $46.7B In Full-Year Revenue

Nike
Shutterstock

Nike reported $12.2 billion in fourth-quarter revenue on Monday and $46.7 billion in full-year revenue, a 6% year-over-year increase.

The Swoosh beat analysts’ quarterly estimates of $12.06 billion but fell 1% from the same period last year. Nike reported net income of $1.4 billion.

Nike Direct revenue increased 7% to $4.8 billion during the quarter, Nike Brand digital saw its revenue jump 15%, and Nike-owned stores fell 2%. Converse, a subsidiary of Nike, reported $593 million in revenue, down 1% year-over-year.

Revenue for the Nike Brand reached $44.4 billion for the fiscal year.

  • Nike Direct’s revenue jumped 14% to $18.7 billion, with revenue for Nike Brand digital growing 18% and Nike-owned stores increasing 10%.
  • Converse’s full-year revenue was $2.3 billion, a 6% year-over-year increase.

Nike ended the quarter with inventories of $8.4 billion, a 23% year-over-year increase, and returned roughly $1.5 billion to shareholders during the three months ending May 31. For the full year, Nike returned around $5.8 billion to shareholders.

Next for Nike

Nike’s already been busy in Q1. 

The company announced it is exiting the Russian market — which includes more than 100 Nike stores — three months after it suspended operations following Russia’s invasion of Ukraine. 

Nike also unveiled plans this month to team up with Apple for a series of sports films and authorized a new four-year, $18 billion program to repurchase shares of Nike’s Class B common stock.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
exclusive

League One Volleyball Hires Ex-Nike Exec As First Commissioner

Sandra Idehen takes over the women’s league this week.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.

Fanatics Says Only Problem With Super Bowl Merch Is There’s Not Enough

There is “overwhelming demand” for merch this year compared to prior years.
Jan 25, 2026; Minneapolis, Minnesota, USA; Minnesota Timberwolves forward Joan Beringer (19) wears Nike shoes in the fourth quarter of the game against the Golden State Warriors at Target Center.
January 27, 2026

Nike Cuts 775 More Jobs, Pointing to Rougher Road to Recovery

A new set of layoffs is extending a run of challenges for the company.
February 1, 2026

Super Bowl LX Get-In Prices Fall Nearly 30% Since Matchup Set

A push of newly available ticket inventory contributes to a market drop.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Tiger Woods of Jupiter Links cheers on a teammate during a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
January 26, 2026

Tiger’s Sun Day Red Wants to Sign More Pro Golfers

Woods and Karl Vilips are the only pro golfers wearing the brand.
Jun 12, 2025; Oakmont, Pennsylvania, USA; Rory McIlroy plays his shot from the 12th tee during the first round of the U.S. Open golf tournament.
January 23, 2026

TaylorMade CEO Says Company Could Be Sold by End of 2026

The golf-equipment manufacturer is exploring strategic options.
December 29, 2025

Lululemon Founder Mounts Board Challenge With Former On CEO

Chip Wilson says “visionary creative leadership” is desperately needed at Lululemon.
December 19, 2025

Wall Street Isn’t Buying Nike’s Turnaround Story Yet

Company shares go down significantly despite beating earnings expectations.