• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

Nike Records $46.7B In Full-Year Revenue

Nike
Shutterstock

Nike reported $12.2 billion in fourth-quarter revenue on Monday and $46.7 billion in full-year revenue, a 6% year-over-year increase.

The Swoosh beat analysts’ quarterly estimates of $12.06 billion but fell 1% from the same period last year. Nike reported net income of $1.4 billion.

Nike Direct revenue increased 7% to $4.8 billion during the quarter, Nike Brand digital saw its revenue jump 15%, and Nike-owned stores fell 2%. Converse, a subsidiary of Nike, reported $593 million in revenue, down 1% year-over-year.

Revenue for the Nike Brand reached $44.4 billion for the fiscal year.

  • Nike Direct’s revenue jumped 14% to $18.7 billion, with revenue for Nike Brand digital growing 18% and Nike-owned stores increasing 10%.
  • Converse’s full-year revenue was $2.3 billion, a 6% year-over-year increase.

Nike ended the quarter with inventories of $8.4 billion, a 23% year-over-year increase, and returned roughly $1.5 billion to shareholders during the three months ending May 31. For the full year, Nike returned around $5.8 billion to shareholders.

Next for Nike

Nike’s already been busy in Q1. 

The company announced it is exiting the Russian market — which includes more than 100 Nike stores — three months after it suspended operations following Russia’s invasion of Ukraine. 

Nike also unveiled plans this month to team up with Apple for a series of sports films and authorized a new four-year, $18 billion program to repurchase shares of Nike’s Class B common stock.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
A'ja Wilson

Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes

Nike gave fans a taste of the A’Ones with a limited drop.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.
Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.

João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..

The Brazilian is forgoing a management team in favor of his parents.

Featured Today

Athlos

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
Mint juelps
May 3, 2025

Inside the 120,000-Cup Mint Julep Frenzy of Kentucky Derby Weekend

The official cocktail at Churchill Downs costs $22—or $5,000.
May 1, 2025

How Larry Collmus Became the Longest-Running Kentucky Derby Caller

Collmus will call his 15th straight Derby on NBC.
Michelle Wie West
exclusive

Michelle Wie West Is Latest Athlete to Invest in Togethxr

The brand tripled its revenue year over year and is profitable.
April 29, 2025

Shedeur Sanders Has NFL’s No. 3 Rookie Jersey After Draft Slide

The fifth-round draft pick keeps making headlines.
May 24, 2024; Eugene, Oregon, USA; A Nike swoosh logo at Nike
April 29, 2025

Nike Apologizes and Removes ‘Never Again’ Marathon Ad

The billboard drew criticism for wording often linked to the Holocaust.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Mar 31, 2025; Orlando, Florida, USA; A detailed view of the shoes worn by LA Clippers guard James Harden (1) during the game against the Orlando Magic at Kia Center.
April 29, 2025

Adidas Warns of Potential Price Hikes From Trump Tariffs

Skechers pulled its full-year guidance last week.
Dec 27, 2023; Oklahoma City, Oklahoma, USA; A close up view of New York Knicks forward Julius Randle (30) shoes during the second half against the Oklahoma City Thunder at Paycom Center.
April 25, 2025

Skechers Is Latest Company to Pull Guidance, Citing U.S. Tariffs

Skechers’s healthy international business will help it weather the effects of tariffs.
April 9, 2025

Trump Halts Tariffs That Threatened Sports Apparel Industry

Shares of sportswear companies surged on the news.
April 7, 2025

Rainy Masters Monday Leads to Refunds, Guaranteed 2026 Tickets

Inclement weather closed the course before noon on the tournament’s first day.