• Loading stock data...
Tuesday, October 21, 2025

Nike Dominates Q4 with $12.3B in Revenue

  • Nike reported a strong fiscal Q4.
  • The retailer generated $12.3 billion in revenue.
Nike/Design: Alex Brooks

The world’s largest athletic footwear and apparel merchant reigns supreme. 

Nike reported $12.3 billion in revenue for its fiscal fourth quarter, a 96% increase year-over-year. The retailer beat Wall Street estimates of $11.8 billion. 

The strong quarter was in part fueled by increased shipments to reopening brick-and-mortar stores — Dick’s Sporting Goods, Foot Locker, and JD Sports are key partners. 

Nike’s membership model is also thriving. With more than 300 million members globally, online purchases from members hit a record $3 billion during the quarter. Overall, the Swoosh’s digital sales were up 41% compared to the prior year.

North America continues to be Nike’s biggest market and sales more than doubled there, hitting a record $5.38 billion. 

Despite the growth, Nike’s athlete roster sustained a couple blows during quarter:

  • In April, four-time Olympic gold medalist Simone Biles left Nike for Athleta, a Gap-owned brand that designs activewear for women and girls.
  • The same month, Kobe Bryant and his estate’s contractual relationship with Nike ended on contentious terms. He had been with the company since 2003.

Still, Nike’s full-year revenue reached $44.5 billion in 2021, a 19% uptick compared to FY2020.

The threat of Chinese boycotts over Nike’s stand against the alleged mistreatment of Muslim Uyghurs in the country’s Xinjiang region had no material impact, either. Nike’s sales in China rose 17% to $1.93 billion.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Christie's

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.

How Vanderbilt Went From SEC Doormat to Dark Horse CFP Candidate

After beating LSU, Clark Lea said: “Internally, we expect to win.”
May 27, 2025; Indianapolis, Indiana, USA; Indiana Pacers guard T.J. McConnell (9) shoots a three point basket over New York Knicks guard Josh Hart (3) during the third quarter of game four of the eastern conference finals for the 2025 NBA Playoffs at Gainbridge Fieldhouse

NBA Stars Swap Wine With League Friends and Foes

A wine-exchange tradition emerged from the bubble season’s close quarters.

Featured Today

May 25, 2025; Indianapolis, Indiana, USA; Derek Jeter walks the red carpet on Sunday, May 25, 2025, ahead of the 109th running of the Indianapolis 500 at Indianapolis Motor Speedway

The Players’ Tribune Is Still Kicking 11 Years Later

Founder Derek Jeter is still closely involved in the publication.
Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive
October 10, 2025

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Paul Cartier
October 5, 2025

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Limited Hype
July 27, 2025

Sneaker Reselling Was Once Easy Money. Success Is Now Complicated

Vendors need to evolve what they’re selling and how they do it.
August 12, 2025

‘We Have Pricing Power’: On Smashes Earnings Expectations

U.S. tariffs haven’t cooled demand for On’s high-priced sneakers and apparel.
Sponsored

Michelle Wie West: Women’s Sports Doesn’t Need Charity

The LPGA legend on redefining women’s sports and the future of golf.
Happy Gilmore 2 hockey stick putter
July 21, 2025

Callaway’s $500 ‘Happy Gilmore’ Putter Booming on Resale Market

Callaway released a limited-edition Odyssey-branded hockey stick putter.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023
July 2, 2025

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”