Saturday, May 23, 2026

Nike Dominates Q4 with $12.3B in Revenue

  • Nike reported a strong fiscal Q4.
  • The retailer generated $12.3 billion in revenue.
Nike/Design: Alex Brooks

The world’s largest athletic footwear and apparel merchant reigns supreme. 

Nike reported $12.3 billion in revenue for its fiscal fourth quarter, a 96% increase year-over-year. The retailer beat Wall Street estimates of $11.8 billion. 

The strong quarter was in part fueled by increased shipments to reopening brick-and-mortar stores — Dick’s Sporting Goods, Foot Locker, and JD Sports are key partners. 

Nike’s membership model is also thriving. With more than 300 million members globally, online purchases from members hit a record $3 billion during the quarter. Overall, the Swoosh’s digital sales were up 41% compared to the prior year.

North America continues to be Nike’s biggest market and sales more than doubled there, hitting a record $5.38 billion. 

Despite the growth, Nike’s athlete roster sustained a couple blows during quarter:

  • In April, four-time Olympic gold medalist Simone Biles left Nike for Athleta, a Gap-owned brand that designs activewear for women and girls.
  • The same month, Kobe Bryant and his estate’s contractual relationship with Nike ended on contentious terms. He had been with the company since 2003.

Still, Nike’s full-year revenue reached $44.5 billion in 2021, a 19% uptick compared to FY2020.

The threat of Chinese boycotts over Nike’s stand against the alleged mistreatment of Muslim Uyghurs in the country’s Xinjiang region had no material impact, either. Nike’s sales in China rose 17% to $1.93 billion.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.

Nike Under Fire Amid Growing Wave of Tariff Refund Lawsuits

Adidas and Lululemon also face proposed class actions from consumers.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
Sponsored

How Microsoft and the Premier League Are Making Fans Feel Closer to the Game

The Premier League reaches fans in 189 countries. Now, with Microsoft, it is making global fandom more personal through AI.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.
April 26, 2026

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The milestone long thought unapproachable in competition is achieved twice.
April 21, 2026

Kelsey Plum Latest Star Endorser to Leave Under Armour

Plum wore Adidas at Unrivaled. 
April 20, 2026

Nike Competitors Pounce On Boston Marathon Ad Stumble

The company took down a display that read “Runners Welcome. Walkers Tolerated.”