• Loading stock data...
Sunday, June 22, 2025

NHL Announces Uniform Deal With Fanatics

  • Ten-year deal starts with 2024-2025 season.
  • Fanatics will put its own brand on uni for the first time.
Fanatics join NHL.
Courtesy: Fanatics

The National Hockey League has announced a 10-year deal to make Fanatics its official uniform supplier.

Fanatics will succeed Adidas as the NHL’s uniform partner starting with the league’s 2024-2025 season. Terms were not disclosed.

It’s the first time the company will slap its own brand on official player uniforms. The merchandising giant already handles the NHL’s e-commerce and retail operations. Since 2018, it has designed and manufactured the NHL’s Authentic Pro product line. 

“Fanatics is a sports industry market leader, and with its proven track record in e-commerce and retail operations, licensed fan merchandise, and performance gear — including the popular NHL replica jerseys and Authentic Pro performance and training products — our players and fans should look forward to what Fanatics will bring to the best uniforms in all of sports,” said NHL Commissioner Gary Bettman in a statement.

Fanatics chief executive officer Michael Rubin called it a “seminal moment” for his company: “I can’t wait to see our brand on official on-ice uniforms for the first time,” he said.

Founded in 2011, the fast-growing Fanatics now boasts deals with the NFL, Major League Baseball, NBA, MLS, and the NCAA.

With a valuation of $31 billion, founder Michael Rubin is expanding Fanatics into new industries such as collectibles and sports betting and gaming.

Adidas has served as the NHL’s official on-ice uniform partner since the 2017-2018 season. The NHL announced last summer it would not extend its current deal when it expired.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

How Mark Walter’s Dodgers Playbook Could Rewrite Lakers’ Future

The owner’s tenure with the MLB club has been lined with success.

Hockey’s Best Player Enters Contract Year Noncommittal About Future

The superstar becomes a free agent next year absent a contract extension.

Rays on Verge of $1.7B Sale Following Stadium Deal Collapse

The team’s owner walked away from a stadium deal just months ago.

Featured Today

Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.
June 15, 2025

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.