Tuesday, July 14, 2026

NFL’s Week 18 Should Be a Ratings Win for Networks

NBC gets a Sunday night “loser leaves town” matchup, while ABC gets a Saturday doubleheader.

Dec 28, 2025; Santa Clara, California, USA; San Francisco 49ers wide receiver Jauan Jennings (15) celebrate after scoring a touchdown against the Chicago Bears in the second half at Levi's Stadium.
Sergio Estrada-Imagn Images

The NFL and two of its network partners got a late Christmas present over the weekend as three stand-alone games have major playoff stakes in Week 18.

NBC gets Ravens-Steelers on Sunday night in a “loser leaves town” matchup, where the winner takes home the AFC North and gets a home playoff game. ABC, meanwhile, gets a pair of Saturday games, with the first matchup having, in all likelihood, the same stakes in the NFC South when the Bucs face the Panthers. There’s a scenario where if the Falcons win their final game, against the Saints, the Panthers would still win the division with a loss.

In the second leg of the ABC Saturday doubleheader, the Seahawks play the 49ers for the NFC West title and the top seed in the conference, which comes with a first-round bye. The loser will be a wild-card playoff seed and have a road game in the first round. 

“Wow, we get both those games? Well thank you very much, NFL,” a pleasantly surprised Scott Van Pelt said on ESPN (which operates ABC’s sporting events) after the Week 18 schedule was announced.

The NFL schedule is set up in a way that allows the league to be nimble with its Week 18 slate, as game times—and even dates, in the case of two games occurring on Saturday—are not set until late Sunday night of Week 17. Furthermore, since the 2010 season the NFL has scheduled divisional opponents for the last week of the season, with the hopes that there will be several games with the postseason on the line.

This year, the league needed a little bit of luck to get this fortune. If the Packers had beaten the Ravens or the Steelers had beaten the Browns—which were both the favored outcomes before the respective games kicked off—the Steelers would have wrapped up the division before their game against the Ravens. 

If the Bears had beaten the 49ers on Sunday night, the Seahawks would have clinched the NFC West. While the Bears and Seahawks still would’ve been vying for the top NFC seed next weekend, they would likely have been doing so in concurrent games Sunday afternoon on Fox or CBS as opposed to in a stand-alone slot.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Soccer Football - FIFA World Cup 2026 - Quarter Final - Argentina v Switzerland - Kansas City Stadium, Kansas City, Missouri, U.S. - July 11, 2026 Argentina's Lionel Messi and Jose Manuel Lopez celebrate after the match

Why People Suddenly Think the World Cup Is Rigged

FIFA’s inconsistency around its rules has fueled paranoia and suspicion.
Jul 13, 2026; Philadelphia, PA, USA; Toronto Blue Jays manager John Schneider speaks at the conference before the Home Run Derby at Citizens Bank Park.

All-Star Game Participation Is Sticking Point for Managers

Prominent player absences have helped define this year’s event.

Is MetLife the Right Host for the World Cup Final?

FIFA picked an outdoor afternoon final over an indoor stadium like Dallas.
Apr 16, 2026; Fort Worth, TX, USA; A view of the ESPN logo before the semifinals for the 2026 NCAA Women’s Gymnastics National Championships at Dickies Arena. Mandatory Credit: Jerome Miron-Imagn Images

ESPN Blames Human for Headline Error in AI Article

ESPN has been using AI to write certain game recaps since 2024.
podcast thumbnail mobile
Front Office Sports Today

7/14/26 – World Cup Semis, Michigan AD Probe, FanDuel VIP Scandal

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
John Smoltz acknowledges the crowd during the introduction of returning inductees at the National Baseball Hall of Fame's 2024 induction ceremony Sunday, July 21, 2024, at the Clark Sports Center in Cooperstown, New York.

John Smoltz: MLB All-Star Game Is ‘Absolutely’ Still the Best

The Hall of Fame pitcher will call the Midsummer Classic for Fox.
Jul 13, 2026; Southport, England; Justin Rose signs autographs alongside the practice green during a practice round for The Open Championship golf tournament at Royal Birkdale. Mandatory Credit: Bill Streicher-Imagn Images
July 14, 2026

England World Cup Fever Hitting Golf Fans at The Open

England is hosting the golf major amid the World Cup run.
July 14, 2026

NBA’s Clippers-Aspiration Ruling to Come After Summer League

The investigation is still ongoing.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
July 13, 2026

Jordan Walker Edges Out Kyle Schwarber in Home Run Derby

The new-look event featured an altered format and new broadcaster.
July 13, 2026

MLB All-Star Break: League Growth Shines, Labor Fight Looms

Rising labor tensions are clouding the league’s significant gains elsewhere.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of fans taking photographs with their mobile phones during practice REUTERS/Andrew Boyers
July 13, 2026

The Open Cracking Down on Golf’s Growing Fan Behavior Issues

Royal Birkdale Golf Club has implemented a new fan code of conduct.
Jul 12, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) receives his All-Star game jerseys before the game against the Arizona Diamondbacks at Dodger Stadium.
July 13, 2026

MLB All-Star Game Missing Big-Name Pitchers

The two favorites for the Cy Young Award will not play.